The Worlds Leading Virtual Advertising Solution in Live Sports

Web Name: The Worlds Leading Virtual Advertising Solution in Live Sports






WhitepaperSay helloInsightsCareersWhy Virtual Advertising?About SupponorWho are we?Our PartnersOur PeopleOur Products & ServicesWhat do we do?Virtual Advertising PlatformVirtual Perimeter OverlayVirtual PlacementsOur ExpertiseWhere do we workFootballBasketballHockeyBaseballRugbyTennisCricketGet in touchGallery

© 2022 Supponor All rights reserved.

Leading the way in, Virtual Advertising

The highest quality solutions, proven in 1500+ events worldwide

Any sport, Any surface, anytime, anywhere

Driving unlimited value through enabling Virtual Advertising

Reach your local audiences through targeted and relevant marketing communications

Leading the way in, Virtual Advertising

The highest quality solutions, proven in 500+ events worldwide

Cutting edge technology deployed in Top Tier Sports and Entertainment events

Get in touch

Driving unlimited value through enabling Virtual Advertising

Reach your local audiences through targeted and relevant marketing communications

Get in touch

Our business

We are the sports industry’s global solution for live in-game virtual advertising

Supponor provides commercially and technically proven solutions that deliver virtually enhanced advertising spaces in live sports broadcast.  We do this by respectfully and authentically overlaying physical TV visible signage – such as dynamic perimeter LED boards or static billboards; by placing new or additional virtual assets in and around the field of play; or by delivering a combination of both.


Events Delivered


TV Viewers


Sales Enabled

Virtual  Placements

Through Supponor’s cutting edge virtual placement technology, non-existing advertising spaces are enabled for the TV broadcast coverage of a sporting event, without the need for surfaces and cameras to be modified, or for physical advertising to exist. This is a pure TV-only solution.

Find out more

Virtual Perimeter Overlay

Supponor’s proprietary and award winning technology uses AI, machine learning and computer vision technologies to highly accurately overlay LED or static perimeter boards with virtual, dynamic messaging within live TV broadcasts, allowing for rights holders to engage with local audiences in a targeted and personalized manner.

Find out more
Get in touch

Supponor’s solutions are available to all

Say hello

“Our growing partnership with Supponor is all about this kind of innovation.

La Liga

“We can now commercialise our offering in a far more relevant and targeted way, and build long lasting partnerships in key international markets.

Borussia Dortmund

“ITV and the FA tested virtual stadium perimeter ads live during the England vs Costa Rica world cup warm up game - and no one noticed.

The Drum

“The potential for virtual replacement technology is substantial. Perimeter displays have become a fundamental platform for activating brand partnerships in sport, so the ability of Supponor to change that message to make it relevant for different fans around the world is hugely appealing for us and our partners.

Tom Gracey, The FA

“It's making the dasher boards look cleaner... It's great for the advertisers... It should be used to help tell stories.

Rogers SportsNet

"Supponor technology gives us the ability to sell bespoke, targeted advertising on international feeds of La Liga games in an increasingly global marketplace... We can both tailor global sponsorship packages to take account of local tastes and language considerations, as well as sell regional and local advertising packages to new brands.”

Julian Fernandez, Mediapro

"It makes us proud that we have once again been able to provide an innovation-driven impetus to the industry together with our partners... The Supponor technology enables us to create further added value for brands, rights holders, media platforms and fans... we are able to support our partners in further shaping their positioning in their respective target markets and in reaching their customers with targeted and country-specific advertising"

Philipp Hasenbein, Sportfive




Research & Development


Commercial Office

New York

Commercial Office


Remote Production


Remote Production


Exclusive Licensee

Mexico City

Representative Office

Sophia Antipolis

Research & Development


Commercial Office

We are the sports industry’s global solution for in-game live virtual advertisingGet in touch today info@supponor.comWe connect rights holders, brands, and broadcasters with local audiences all around the worldCall today on +44 (0) 203 423 6521Engage with local audiences through relevant messagingTransforming the value of advertising in live sports & entertainment

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TAGS:Leading Virtual The Worlds

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