Gupshup - Enable Engaging Conversations Seamlessly Across 30+ Channels Using a Single API

Time 2020-10-25 15:04:16

Web Name: Gupshup - Enable Engaging Conversations Seamlessly Across 30+ Channels Using a Single API

WebSite: http://enterprise.smsgupshup.com

ID:93988

Keywords:

Conversations,Seamlessly,Engaging,

Description:

Enabling Seamless Communications Enable Engaging Conversations Seamlessly Across 30+ Channels Using a Single API Enable Seamless Communications across 30+ channels using a Single API Get started for FREE Multichannel Auto Routing Gupshup's Smart Messaging API has built-in Auto Intelligent Routing that automatically optimizes for best delivery across channels and carriers. Rich Conversational Messaging Gupshup's Smart Messaging API enables conversational workflows to drive customer engagement and loyalty by sending and receiving rich media like images, videos, geo-location and documents. Auto Template Translation Gupshup's Smart Messaging API auto-translates templated messages to deliver rich personalized content to every customer as per individual and regional preferences. User Preference Management Gupshup's Smart Messaging API captures and manages customer's opt-in preferences, content preferences & channel preferences to deliver meaningful customer experiences. Gupshup's SMS API helped a fashion portal inform customers about its time bound promotional offer and acquire quality leads. Amazon, the ecommerce giant and HDFC, India's leading bank, co-branded a promotion using Gupshup's Smart Messaging Platform. Gupshup's Voice solution helped HUL, the FMCG giant, to capture leads, forecast customer demand and continuously engage customers. Incompatible browser detected Some features may not work properly. We suggest using latest versions of Internet Explorer & Firefox. Myntra Gupshup's SMS API helped a fashion portal inform customers about its time bound promotional offer and acquire quality leads India's leading online fashion portal, Myntra, wanted to communicate a sales promotional offer that was valid only for 2 hours. Our SMS API was the key to their sales conversion. Our SMS API empowered Myntra to reach millions of customers at the appointed time which significantly increased awareness of the offer. And for a boost in sales conversion, they used our Link Tracking service. Link Tracking allowed Myntra to embed links in the SMS and directly take customers to Myntra's app/website. Link Tracking offered insightful analytics of which customers clicked and when were they most responsive to the offer. With such analytics, even if certain leads result in non-conversion, it's definitely a quality lead that Myntra could cash-in on at the next promotional offer. Benefits Branded Sender ID: A branded sender ID for Myntra helped to get an instant brand recall which caught customer attention within the first few seconds of the SMS delivery. On Time SMS delivery: We ensured on-time SMS delivery of the sales offer which created enthusiasm and led to a higher customer response. Wider customer reach: With our 750 million+ location based profiles and 90 million+ interest based profiles, Myntra was able to reach a diverse customer set which optimized sales conversions. Effective CTA: Our Link Tracking service which is a strategic technique of embedding links in the SMS content proved to be a compelling CTA as the visits to Myntra's App/website increased. In-depth customer analysis: For those customers that clicked the link, our Link tracking analytics knew the customer's Mobile numbers, device OS, browser, make and model of device, Click date, time, location and telecom operator. All this with just one click! Enhanced ROI for marketing campaigns: We offer a cost effective mobile marketing solution which achieves measurable marketing campaigns and yields a better return on investment. Along with acquiring quality leads, we also assist businesses to build comprehensive customer profiles that can help target the right customers. HDFC Bank Gupshup's SMS API helped a fashion portal inform customers about its time bound promotional offer and acquire quality leads Amazon, the ecommerce giant and HDFC, India's leading bank, co-branded a promotion using Gupshup's Smart Messaging Platform. The co-branded offer was to shop at Amazon's Great Indian Sale with HDFC debit and credit cards to avail cashback and EMI perks. Gupshup's Smart Messaging Platform enabled these brands to endorse their offer to customers on more interactive, rich and popular messaging channels like Whatsapp and Facebook Messenger. The result of using Gupshup's Smart messaging platform was a higher CTR and improved conversions compared to other communication channels. Benefits Preferred choice and Better reach: Brands that desire to attain a higher reach must opt for data messaging channels. Data messaging channels are widely used and a preferred choice among customers. Rich Media: Brands can send customers rich media content on data messaging channels to drive increased engagement and stickiness. Brands can also explore other rich media options like pictures, videos, audio, emoji, location etc. SMS + Data Messaging channels: Gupshup's Smart Messaging Platform offers a combination of SMS and Data Messaging channels. Such promotional campaigns result in better engagement. Personalised interaction: Data messaging channels offer a personalized experience for brands to have a direct, 2-way interaction and engage with customers Clutter-free communication channel: Data messaging channels skip the communication clutter of other traditional channels and a high click-through rate can be achieved. Hindustan Unilever (HUL) Gupshup's Voice solution helped HUL, the FMCG giant, to capture leads, forecast customer demand and continuously engage customers. HUL's salesmen on the shop floor at retail stores used their sales application to capture customer information after a sales promotion pitch. Prospective customers were instructed to give a missed call on the virtual mobile number provided by Gupshup. Verification of this number was done using our two-factor authentication APIs. Our Voice solution helped HUL to seamlessly generate authentic leads and turn this to their advantage for future engagement campaigns. Benefits Lead generator: Our missed call system captured the customer's mobile number which is a quality lead for HUL's future marketing campaigns. Authentic leads: HUL was rest assured that all mobile numbers were genuine as every missed call given by the customer was immediately verified by our two-factor authentication APIs. Estimate product demand: The leads generated helped HUL to forecast the demand and plan the inventory to be stocked at retail stores. Track sales effectiveness: On real time, HUL could track progress of the sales promotion campaign and take the necessary actions.

TAGS:Conversations Seamlessly Engaging 

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