Best ads: TV, Print, Outdoor, Interactive, Radio

Time 2021-11-15 22:11:39

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This week's best Guest Judge: David T. Jones, CCO, Third Street, Chicago

Past reviews

GUEST JUDGE /BEST AD OF THE WEEK WORLDWIDE Nov 15, 2021
This week's guest judge is David T. Jones, chief creative officer of Third Street, Chicago.

Look out for David's review of this week's best ads, which will be posted here around midnight, Monday, Chicago time. read more Best TV TV Zulu Alpha Kilo: Awards Gone Wild
Zulu Alpha Kilo
Zulu Alpha Kilo: Awards Gone Wild JD Sports Fashion: King of the Streets Coca-Cola: Real Magic Ikea: Assemble Together YES: I'm A Woman Amazon: Kindness, The Greatest Gift Best outdoor AMBIENT POLITIX: The Mo-Hair Suit
Bullfrog
POLITIX: The Mo-Hair Suit HSBC: Lifegiving Light Institute for Studies of Society, Economy and Environment (iSEE): Leave With PRIDE CANAL+: The Street Cred Label Bottega Veneta: Sydney Light Trail Netflix: Squid Game Halloween Best interactive INTERACTIVE FPC Peruvian Cancer Foundation: Ruining Lyrics To Help
Fahrenheit DDB
FPC Peruvian Cancer Foundation: Ruining Lyrics To Help BMO: #FanFini Perfection Fresh Group: Explore The World Of Taste Panenka: The Handwriting Of God Millonarios FC TV AUSTRALIA Nov 15, 2021 2021 has been a tough year, again. Australians have been separated from families, again. In lockdowns, again. Waiting for the "new normal", again. Turns out, 2021 wasn’t what we all wished for. But we are back, coming out from hibernation, just in time for Christmas. ALDI wants Aussies to have the Christmas they deserve. A completely overcooked Christmas. From birds inside birds, to ridiculously low-priced French Champagne and award-winning hams, ALDI is proving that you simply can't overcook Christmas this year.
Agency: BMF, Australia


VIEW THE SPOT
VIEW FIRST OUTDOOR
VIEW SECOND OUTDOOR McDonald's: Cheeseburger PRINT TURKEY Nov 15, 2021 TBWAIstanbul has released this print campaign for McDonald's.

VIEW THE CHEESEBURGER AD
VIEW THE FRIES AD
VIEW THE BIG MAC AD Pfizer: Healthycopters EXPERIENTAL CHINA Nov 15, 2021 Drone shows have recently become a cliche. Every major city and event has mounted one. But what made this drone show by Pfizer and F5 Shanghai one to remember was the creative use of drone technology to spread healthcare to China's hard to reach mountainous region. Pfizer's innovative thinking, expert use of technology, groundbreaking science, and how these can provide biopharmaceutical innovations and experiences to people everywhere were highlighted when they were able to reach people in Baimiao village, a remote mountain-top community in Sichuan that has limited health knowledge.
Agency: F5, Shanghai

VIEW OUTDOOR Plico: Renewed RADIO AUSTRALIA Nov 15, 2021 Being a renewable energy company, Plico is passionate about reducing Perth's carbon footprint. So passionate, that they didn't even get a voiceover into the studio to record their ads, saving on power costs associated with recording and on the petrol associated with getting the voiceover to the studio. Instead, we took parts of old ads, and renewed them, by piecing them together to create a new ad.

PLAY THE SPOT FPC Peruvian Cancer Foundation: Ruining Lyrics To Help RADIO PERU Nov 15, 2021 Due to the language barrier, around 3 million Peruvian K-Pop fans sing Korean songs by phonetics. A mind-blowing fact we had to take advantage of at the Peruvian Cancer Foundation. So, we used these wrong lyrics as donation phrases that quickly, and for the very first time, made our fundraising a trend on Tiktok.
Agency: Fahrenheit DDB

PLAY THE SPOT FPC Peruvian Cancer Foundation: Ruining Lyrics to Help INTERACTIVE PERU Nov 15, 2021 Due to the language barrier, around 3 million Peruvian K-Pop fans sing Korean songs by phonetics. A mind-blowing fact we had to take advantage of at the Peruvian Cancer Foundation. So, we used these wrong lyrics as donation phrases that quickly, and for the very first time, made our fundraising a trend on Tiktok.

VIEW THE CONCEPT BRK: Ambiental: Dispose Of Trash Properly TV BRASIL Nov 15, 2021 BRK Ambiental's new campaign alerts society to the amount of garbage produced in Brazil. And it reveals an even more uncritical problem: much of this garbage is disposed of in the sewer system. In the parts, objects identical to those found in BRK's pipes were used.

VIEW THE SPOT
VIEW THE FIRST PRINT
VIEW THE SECOND PRINT
VIEW THE THIRD PRINT Stella Artois: Gentleman PRINT ECUADOR Nov 15, 2021 Two new print ads from Mullen Lowe Delta for Stella Artois

VIEW THE GENTLEMAN AD
VIEW THE LADY AD CESVI: The Low Impact Billboard OUTDOOR ITALY Nov 15, 2021 The Big Now / mcgarrybowen is the agency that developed for Cesvi Foundation The Low Impact Billboard, designed to turn on the spotlight on climate warming by turning off a maxi billboard. The OOH located in the heart of Milan and coinciding with COP26, does not just tell the brand's commitment but translates it into concrete action. According to United Nations Environment Programme (UNEP) partnered campaign, if 1 billion people take practical action in their own lives, they could reduce as much as 20% of global carbon emissions.
That's why it is so important to talk about the impact of individual actions in the fight against climate change.

VIEW OUTDOOR Pan Macmillan: Great TV UK Nov 12, 2021 Multiculture is what puts the 'Great' into Great Britain. The interweaving nature of people from different backgrounds coming together to shape a distinct and authentic society is something to be proud of, but without books learning about all of these different aspects can be difficult to understand. In Tom Brown's latest film professional footballer and MBE Marcus Rashford is here to explain why learning about our multicultural heritage should be a crucial and important part of educating young people across the nation.
Agency: Saatchi TV USA Nov 12, 2021 The Arizona Coyotes, an ice hockey team born and built in the least likely place for hockey to take root, is stepping into a new identity, celebrating their origins and inviting their state to reimagine what hockey fans and a hockey team can look like. The new design and communication created in partnership with MullenLowe Los Angeles, celebrates diversity in a fresh approach that the NHL has not seen before. Real-life stories and diversity showcase what can make the game a more representative, dynamic and aspirational sport for communities that may have never imagined having hockey at their doorsteps.

VIEW THE SPOT Zulu Alpha Kilo: Awards Gone Wild TV CANADA Nov 12, 2021 Whether it's creating dogwalker campaigns, embellishing results in case videos, or even going as far as to run ads without their client's approval, agencies will do anything to win awards. Zulu Alpha Kilo's hilarious new "Awards Gone Wild" video pokes fun at the industry's awards obsession by showing what would happen if other professions resorted to these same tactics to win awards.

VIEW THE SPOT HSBC: Lifegiving Light OUTDOOR CANADA Nov 12, 2021 Wunderman Thompson North America announced today its collaboration with HSBC Bank USA on the launch of a new digital out-of-home (OOH) advertising campaign entitled 'The Lifegiving Light'. The new campaign underscores the company's commitment to a sustainable future, coinciding with the 26th Annual UN Climate Change Conference (COP26) in Glasgow, Scotland. These specialised digital billboards emit coloured light to promote plant growth, chlorophyll absorption and photosynthesis. They will run during November at bus shelters and LinkNYC screens across Manhattan, Queens, and the Bronx.


VIEW OUTDOOR POLITIX: The Mo-Hair Suit AMBIENT AUSTRALIA Nov 12, 2021 This Movember, POLITIX have collaborated with artist Pam Kleemann-Passi, via Bullfrog, to create the world's first Mo-Hair Suit - made from real moustache hair - designed to start conversations around men's health. A single-breasted POLITIX two-piece, The Mo-Hair Suit was expertly tailored using a material custom-made by Melbourne visual artist, Pam Kleemann-Passi. POLITIX and Bullfrog sourced the mo-hair from Sustainable Salons, and from collaborators whose lives have been touched by men's health issues. Messages from these Mo-Bros and Mo-Sisters are also printed in the lining of the suit, as well as a dedication from Pam – reminders that it is worn to be heard.

VIEW OUTDOOR MindNation: 10.10 Real Retail Therapy Sale INTERACTIVE PHILIPPINES Nov 12, 2021 Shopping has been a go-to stress reliever among Filipinos especially in the middle of the pandemic. Which is why the 10.10 sale had become one of the biggest online sale events in the country. Interestingly, the same date also happens to be Mental Health Awareness Day. To make retail therapy truly therapeutic, MindNation, one of Asia's pioneer mental healthcare systems, launched the MindNation 10.10 Real Retail Therapy Sale. With the use of data, we designed mental wellness products and made them all available and affordable, on e-commerce platforms.
Agency: Propel, Manila


VIEW THE CONCEPT BMO: #FanFini INTERACTIVE CANADA Nov 12, 2021 This August, BMO, consummate Quebec soccer #FanFini and major sponsor of CF Montréal, launched #FanFini GearUp, a new program to provide young players with universal access to soccer through the donation of refurbished soccer equipment. For the big launch, BMO and FCB created a campaign with a real community impact. For its first edition, a big equipment drive was initiated in Greater Montreal. BMO invited all #FanFini and the broader soccer community to donate equipment that was a little too big or too small, or that was collecting dust in a cupboard, a gym bag, or in the front closet of tehir apartment or home.


VIEW THE CONCEPT Australian Associated Press / Facebook: Covid-19 Vaccines Caus TV AUSTRALIA Nov 11, 2021 Momentum Worldwide Sydney has launched this 'Check the Facts' campaign for Australian Associated Press and Facebook.
Agency: Momentum Worldwide, Sydney

VIEW THE INFERTILITY SPOT
VIEW THE SCIENTIST SPOT
VIEW THE BEER SPOT Shelter: The Good Fire TV USA Nov 11, 2021 Give to Shelter today and help us provide vital support to thousands of families facing the threat of homelessness this winter. Give Home, Give Hope. Please donate today at www.shelter.org.uk/fire
Agency: Above+Beyond

VIEW THE SPOT JD Sports Fashion: King of the Streets TV UK Nov 11, 2021 JD Sports Fashion plc, the leading retailer of sports, fashion and outdoor brand, has unveiled its first fully integrated global Christmas campaign - 'King of the Streets'. The campaign reflects the authentic role which JD plays in youth culture today - bringing audiences closer to the brand while reinforcing the retail giant's high street dominance through a creative extension of its 'King of Trainers' positioning.
Agency: Cake

VIEW THE SPOT Chick-fil-A: Stories of Evergreen Hills - The Whoopsery TV USA Nov 11, 2021 Chick-fil-A's latest instalment of their annual holiday campaign invites fans back to the world of Evergreen Hills with a new animated short film and interactive web experiences that encourages viewers to find joy in the unexpected this holiday season. In the film, our main character Sam returns to help a new friend CeCe repair a cherished family ornament. With a little help from a quirky baker in Evergreen Hills, they discover the ability to transform an unexpected moment into something wonderful. With the added pressure for a perfect holiday after a year apart, this film is a reminder to find joy during a stressful season - even when things don't go exactly as planned. Who knows what magic you'll find in the seemingly imperfect realities of the season? McCann again led creative development for the campaign and partnered with Psyop on production, bringing viewers to a whimsical bakery in the town of Evergreen Hills called The Whoopsery.

VIEW THE SPOT American Heart Association: Get Down With Your Blood Pressure TV USA Nov 11, 2021 Nearly half of adult Americans have high blood pressure, and Black, Hispanic/Latino, and Native American communities are at an increased risk of developing high blood pressure due to longstanding health inequities. The "Get Down With Your Blood Pressure" campaign reminds Americans that high blood pressure management may be as simple as four easy steps: "Get It, Slip It, Cuff It, Check It." Self-monitoring and working with a healthcare professional to create a treatment plan can be an effective way to manage blood pressure.


VIEW THE SPOT Marie Keating Foundation: The News TV IRELAND Nov 11, 2021 As part of their 'Big Check Up' campaign for Lung Cancer Awareness Month taking place throughout November, the Marie Keating Foundation has premiered a short-film, 'The News' during an event at the Stella Theatre, Dublin. The campaign aims to share that the good news about lung cancer, is that there is good news. Studies have shown that those most at risk are least likely to get checked, often because they fear 'bad news'. But early diagnosis and new treatments are improving survival and this campaign is highlighting this and encouraging action to ultimately save more lives through early diagnosis.
Agency: The Brill Building, Dublin

VIEW THE SPOT DHSC: Made With Care TV UK Nov 11, 2021 MullenLowe has launched 'Made With Care' for DHSC, the UK Government's Department of Health and Social Care. Care workers play an incredible role in society, and this Autumn DHSC has launched a recruitment drive to inspire a new generation of care workers to join the sector. The campaign idea Made With Care celebrates how care workers empower care recipients in so many different ways. Whether it's supporting everyday things like helping people get ready for the day, or enabling bigger life moments like moving into a new place. Made With Care demonstrates the amazing work that care workers do to help people live happy, healthy lives.
Agency: MullenLowe, UK

VIEW THE SPOT The US Department of Health and Human Services: Adopt USKids TV USA Nov 11, 2021 Barbarian has launched this pro bono PSA campaign in partnership with The US Department of Health and Human Services (HHS), Administration for Children and Families (ACF), AdoptUSKids, and the Ad Council.

VIEW THE FIRST SPOT
VIEW THE SECOND SPOT BAGLY: How-to Guide to Audacious Living TV USA Nov 11, 2021 BAGLY's 'How-to Guide to Audacious Living' shares fundamental rules of living audaciously, some empowering, some comedic, and some highlighting how anyone can support BAGLY. The Boston-based LGBTQ+ charity has now existed for over 40 years and is celebrating the milestone (one year later than expected thanks to COVID) with a film starring Drag Queen Jujubee alongside members of the BAGLY community, including youth leaders, alum and staff.
Agency: Arnold

VIEW THE SPOT Sport England: Running Shoe TV UK Nov 11, 2021 Join the Movement, which launched during the first lockdown in 2020 to inspire people to #Stayinworkout, has returned to tackle a new issue - that activity levels in young men post-pandemic have dropped and are falling from pre-pandemic levels. The Sport England research has also shown that the pandemic has had a huge impact on the mental health of many young men which has translated into a drop in levels of activity. Their whole wellbeing has been impacted from a career, social, physical and financial perspective, with TV, streaming, and gaming taking place for their once loved hobbies.
Agency: FCB Inferno

VIEW THE RUNNING SHOE SPOT
VIEW THE BAG SPOT
VIEW THE BOXING GLOVES SPOT
VIEW THE BASKETBALL SPOT
VIEW THE TENNIS RACKET SPOT
VIEW THE FOOTBALL SPOT
VIEW THE ROLLER SKATES SPOT
VIEW THE RUGBY BALL SPOT Aerogard: Aerogard Naturals TV AUSTRALIA Nov 11, 2021 To launch a new variant of the much loved Aussie insect repellent brand, Aerogard, we position Aerogard Naturals as a new force of nature. The series of four spots show all the alternative attempts used by the hapless Murphey Family as they tried to keep the bugs at bay with common and not-so-common natural remedies, from onions to mozzie bands and fly swatters to essential oils. The new range, using Lemon Eucalyptus oil as the active ingredient, has been developed to meet consumer demand for a repellent that is both effective and uses plant-based ingredients*. Aerogard Naturals is available in pump spray and roll-on formats.
Agency: Host/Havas

VIEW THE ONION SPOT
VIEW THE MOZZIE SPOT
VIEW THE SWAT SPOT
VIEW THE ESSENTIAL SPOT Telefónica: Don't Text and Scare PRINT ECUADOR Nov 11, 2021 Halloween is a synonym of terror, but nothing like cyberbullying, cyber sexual abuse, cyberstalking and cyber grooming, that on a daily basis teenager from Ecuador must face. Therefore, Tuenti, decided to leave behind the costumes that they always wear for their campaign "Don't text and scare", teaching everyone to use the products they offer in a responsible way
Agency: Sancho BBDO

VIEW THE FIRST AD
VIEW THE SECOND AD
VIEW THE THIRD AD
VIEW THE FOURTH AD Euphoria.LGBT, Inc. PRINT USA Nov 11, 2021 Euphoria.LGBT, Inc. is launching a new tagline, "Become who you are," intending to synthesize the message from the transgender community to the world. The quest of the transgender community to recognize, accept, and embrace their true identity is an inspiration for each of us to dare to become who we are. This message is intrinsic to the transgender community but touches a much wider audience, from LGBTQIA+ people to all others who walk this earth. Because of miseducation and external pressure, many are scared to express who they truly are and spend their life misaligned with their soul.
Agency: Fred OUTDOOR SLOVAKIA Nov 11, 2021 Charged phone can be crucial for a stay in the nature. It helps you to navigate or call for help. We found a way to keep hikers' smartphones charged by simply upgrading classic signposts into solar Forest Chargers.
Agency: MUW Saatchi AMBIENT USA Nov 11, 2021 To celebrate the launch of their new Texas-Cut Bacon Chicken Sandwich, Church's Chicken is on a mission to put Bacon back on the map in its home state of Texas. Literally. About 100 years ago Bacon, Texas lost its location on the map when the local post office closed. Now it's up to Church's Chicken and fans of bacon everywhere, to make Bacon, Texas official again.
Agency: Wunderman Thompson, Atlanta


VIEW OUTDOOR Ashley RADIO NEW ZEALAND Nov 11, 2021 People have a lot of questions about hair regrowth. Ashley RADIO AUSTRALIA Nov 11, 2021 On average, Australians spend seven hours a month talking about the weather. Business Station think we'd all be better off spending that time getting government to subsidise small business training.
Agency: OUTDOOR AUSTRALIA Nov 11, 2021 Australia's newly-evolved nbn network is 'Made For More'. More internet speed, more fibre upgrades, and more regional support. As part of a new, integrated campaign, outdoor digital placements visually brought the nbn network to life. Using subtle motion, they featured all of the mind-blowing possibilities and distinctive characters from the 'Made For More' TVC. These placements seamlessly connected each internet user - from the super-sports streamer to the pixel-cow farmer - with flowing, glowing and pulsating cables, to showcase nbn's newly-evolved interconnectivity. Agency: BWM isobar, Sydney

VIEW OUTDOOR TK Maxx: Christmas To The Maxx TV UK Nov 10, 2021 This is the year to come back with a bang! And boy is little Laurie the organist returning in spectacular fashion this Christmas. Join us at a local festive concert as Laurie gives the performance of a lifetime inspired by a pair of FABULOUS boots from TK Maxx gifted to him by his proud parents. Brace yourself for a performance to the maxx. And Christmas to the maxx!
Agency: Wieden + Kennedy, London.

VIEW THE SPOT ASDA: Make Christmas Spectacular TV UK Nov 10, 2021 The start of Christmas ad season has become a tradition of its own - and Asda is launching its 2021 Christmas campaign via Havas, London, with a spectacular 'Asda on Ice' TV ad - premiering on Friday 5th November. Set to a new imagining of the ice dancing classic - the Bolero - the 60 second ad follows a family gliding (almost) effortlessly through a series of magical Christmas moments - before reaching the big day itself. From the school Christmas play featuring an adorable Christmas pudding - to festive fun at the office Christmas party - the ad showcases the importance of all the little moments that make the Christmas season so special, and how Asda has a range of great quality, affordable products to help families make every moment spectacular.

VIEW THE SPOT YES: I'm A Woman TV POLAND Nov 10, 2021 Women in Poland are hearing the word 'no' too often. The YES brand wants them to hear yes more often. In its latest campaign 'I am a Woman', Polish businesswoman Aleksandra Żebrowska and rower Katarzyna Zillmann among others say 'yes' and pay tribute to all women - their diversity, courage, independence, strength, emotions, and sensitivity. Only TVP public television in Poland, controlled by the right-wing Law and Justice (PiS) party said NO to the campaign created by 180heartbeats + JUNG v MATT agency.


VIEW THE SPOT Facebook Portal: Never Grow Old TV UK Nov 10, 2021 Sticker Studios filmmaker Luke Brookner has directed this new spot for Facebook and their Portal Go product. This intimate film focuses on two young siblings and their grandparents on a humorous video call on Halloween night, adding to the grounded and intimate nature of the clip. The family greet and interact with each other through the Portal Go video device, as the sisters try to scare their grandparents before a night of trick or treating.

VIEW THE SPOT Zurich Insurance: What Can Go Right TV NETHERLANDS Nov 10, 2021 Global phenomenons do not happen every month. But this November, all eyes will be on Glasgow, Scotland as the city hosts the UN Climate Change Conference (COP26) where people around the globe will be interested in seeing - What governments will commit to? How will it impact individuals? As a company actively involved in helping create a solution for climate change, leading insurance brand Zurich, aims to attract a new generation of individuals looking to make a difference on our planet with the new campaign "Actions for the Planet". As the world gathers for COP26, Zurich in partnership with creative agency 72andSunny Amsterdam has created an installation in Glasgow using recaptured carbon that matches Zurich's ambition and their efforts to minimize CO₂ and create lasting impact through action.

VIEW THE SPOT Joules: Joules Christmas TV UK Nov 10, 2021 Clothing brand Joules has launched its new Christmas ad through agency Brothers First Previous Next Last 1 of 1211


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Bestads Rankings

Bestads worldwide rankings of top advertising agencies, people and clients, based on points awarded for work selected amongst week's best this year.
As at Nov 16, 2021.

Executive creative director rankings 1 Jim Ingram
Thinkerbell, Melbourne 1 Gary Steele
DDB New Zealand 3 Pancho González
Inbrax, Santiago 4 Alex Grieve
AMV BBDO, London 4 Nicholas Hulley
AMV BBDO, London 4 Nadja Lossgott
AMV BBDO London 7 badong abesamis
GIGIL 7 herbert hernandez
GIGIL 7 Georges Mohammed-Chérif
10 Richard Brim
adam" class="button_large" onclick="parent.location='/login.php?U=/index.php'" value="Log in" /> Already have an account? Don't have an account yet? Log in Recover password Advertise Here Gold sponsors Advertise Here Silver sponsors Bestads Rankings

Bestads worldwide rankings of top advertising agencies, people and clients, based on points awarded for work selected amongst week's best this year.
As at Nov 16, 2021.

Executive creative director rankings 1 Jim Ingram
Thinkerbell, Melbourne 1 Gary Steele
DDB New Zealand 3 Pancho González
Inbrax, Santiago 4 Alex Grieve
AMV BBDO, London 4 Nicholas Hulley
AMV BBDO, London 4 Nadja Lossgott
AMV BBDO London 7 badong abesamis
GIGIL 7 herbert hernandez
GIGIL 7 Georges Mohammed-Chérif
10 Richard Brim
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