Reason To Believe [RTB] | Branding, THE Reason To Believe
Time 2021-11-24 09:29:33Web Name: Reason To Believe [RTB] | Branding, THE Reason To Believe
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keywords: description:Branding, THE Reason To Believe Reason To Believe [RTB] ABOUT REASON TO BELIEVE[RTB]01Jun15 People have relationships with people, not with ideas, not withprograms. Leave aComment Categories: Branding, Nation branding and Politics
Tags: brand, Brand Lebanon, Branding, collective behavior, personal branding, personalities, women
Few are the opportunities one gets to meet the future head on, face to face. And fewer are the opportunities to be part of shaping that future. Last Sunday, I was blessed with both.
I was invited by “Women in Front” (look them up on Facebook) to deliver a Personal Branding presentation to women planning on offering their candidature to the upcoming legislative elections. What I discovered is simply amazing.
I have never witnessed such an ardent resolve, most certainly not with men. I came to realize that taking things for granted, arrogance and prejudice provide a fake sense of security. That sense is enjoyed by some men in Lebanon; they even take it one notch higher by solemnly claiming that women are not fit for politics. I believe that the sheer fact of making such a comment voids the fitness (and right) of that man to be in politics, and on planet Earth for that matter!
Aside from the fact that I was surrounded by over 20 amazing women (eat your hearts out!), I was surrounded by 20 beautiful intellects. That Sunday I was with human beings determined to induce a positive change in a society that claims openness on the outside, but resents change on the inside.
That Sunday I was with Women (yes with a capital “W”) who, aware of the risks, are heading straight into the maelstrom. Each has a clear Program and associated agenda. Each has the education few men in politics have today. Each has a beautiful smile that inspires trust. But most importantly, all of them are transparent, honest, real.
These women do not deserve a chance. They deserve to be there, period.
You give a chance to doubt, to failure, to liars, to the unproven. And we have been giving that chance to “men” since 1943
In a previous post (https://ilahoud.wordpress.com/2013/02/20/women-scare-us-and-i-love-it/), I wrote:
We forgot to look at India, Great Britain, Iceland, Bangladesh, Mongolia, Argentina, Bolivia, Switzerland, Philippines, Ireland, Sri Lanka, Finland, Lithuania… where women were not only elected to parliament, they were presidents, heads of state.
I never voted, never will eventually; but I would not hesitate one second to head to the polling station this time, if one of the amazing ladies I trained that Sunday run for elections.
I am blessed to have been given the opportunity to meet the future face to face, and honoured to be given the humble opportunity to be part of shaping it.
One hurdle is left. How open-minded will men be towards a brilliant future shaped by gender partnership, instead of a grim future shaped by men only?
Only time will tell.
Share this:Like this: Loading... 02Dec14 55 reasons why this is not a happybirthday 1Comment Categories: Branding1- The food we eat
2- The water we drink
3- The hospitals we’re treated in
4- The politicians who rob the life out of us
5- The electricity… or lack of it
6- The war in Syria… taking place in Lebanon
7- The death of the best
8- The survival of the worst
9- The lack of business
10- The slow internet… And its fast advertising
11- The cellular network, where morse code is better
12- The roads we drive over
13- The drivers who drive over us
14- The corrupt system
15- The hundreds of cars with no plate numbers
16- The cars with tinted glass driven by tinted people
17- The total lack of human values
18- Under-payed teachers
19- Over-payed management
20- The fear of dropping prices of gas
21- The mistreatment of women on the rise
22- Education on the drop
23- No president
24- A fake parliament
25- A fake government
26- The show-offs of morons
27- The language of fear
28- Schools wining about lack of funds but building health clubs
29- The rule of the illiterate
30- The submission of the educated
31- The fake clergy
32- The rewarded lies and punished honesties
33- My children leaving the country for a better life
34- The cross fighting the crescent
35- The cross fighting the cross
36- The crescent fighting the crescent
37- The zombies relying on fortune tellers
38- TV stations turning in to tabloid trash
39- The media looking for scoops in the misery of its people
40- An Arab spring initiated by tyranny
41- The Arabs who are Arabs only when other Arabs are dead
42- The condemnation of digital drugs in an economy thriving on the real ones
43- A country where the religion does politics and politicians do religion
44- A country where silicon outruns real flesh
45- A country where everyone’s ready to die for a politician, but no one for a cause
46- A country where even color has become taboo
47- Wearing “I Love NY” t-shirts in anti-American marches
48- Moped delivering shisha
49- Women driving huge SUVs to make a statement
50- Men driving bigger cars trying to compensate for their genitals… or intellect
51- How “Heart” emoticons became so common and stopped saying “I love you”
52- A country where your beautiful voice is evaluated by how naked you get on stage
53- A country where Miss Lebanon is selected by her religion
54-A country where the older you get, the less you’re respected
55- And the fact that a day ago I was only 54
Share this:Like this: Loading... 02Jun14 Real Estate Advertising and Advertising RealEstate 1Comment Categories: Advertising, Branding, Real Estate and researchTags: Advertising, Branding, Business, Communication, customer, lebanon, Real Estate
Real Estate advertising is mushrooming faster than buildings. But the corny ads that stand in ovation to the utter lack of creativity are not the problem.
The problem is that most, if not all the campaigns speak to a microscopic elite in a country where over the two third of the population can barely afford a loaf of bread.The problem is that clients lack so much marketing acumen that taking them for a ride and making them to spend an arm and a leg becomes child play. Besides lacking originality, their advertising speaks to an audience that reads the newspaper in the back of their limousines while being chauffeured to destination. An audience that does not even look outside the dark tinted glass of their cars.I got news for those Real Estate companies: Your target audience as your agencies taught you to call them, will never look for a 2 million Dollars apartment on a billboard on the Zalka highway! This audience does not need advertising claiming Paradise on Earth (in Lebanon) to trigger their purchase behavior!Having said that, some potential buyers might shop for a flat on outdoor media, but then, who might those prospects be? Did you ever worry about dissecting your audience, not by how much money they carry in their mattresses, but by their propensity to fill your flats?Because, in Lebanon, the short-term fast buck over-rules the long-term brand-investment, advertisers always choose to go for the easy route; note that it is the smartest one, or the actual golden goose.If we want to build the country on mob money, and Gulf tycoons, then be it. But for heavens sake, stop bragging about patriotism, and stop using nationalistic and outdated slogans. Lebanon does not, and will not get any better with your tall buildings. The way its going right now, it only will get uglier.The fact is that, by playing the ostrich, we are as morally corrupt as the mafiosi who buys the 2 million Dollars flat.My dear real estate developers, heres an idea to make money and sleep restfully at night. We need condos, we need thousands of flats for the average Lebanese, the honest one. We need small town houses for the thousands of daily commuters who, for a change, work honestly and hard to earn their buck. Now you do the math. But before doing so, use (whats left) of your marketing understanding to admit that, since the late eighties, economies have undergone a paradigm shift, from a margin to a volume market. Hell! Even Apple realised it! You can make more money by selling more and cheaper, rather than selling less but more expensive. You can make more money by selling to the poor!Heres another insight: The rich buy your flats in good times, when economy is flourishing and the cash is safe. But when hard times hit and they do often lately the rich are the first to hold their horses back. The average consumers on the other hand, buy an apartment because they need one. Their decision to buy is not investment-based, it is need-based. And here once more I implore (whats left) of your marketing understanding to answer the 101 question: what does marketing address? Yes, yes, needs.By doing so, you win a favorable reputation, you build a better brand, you will be respected and loved by the society, your product will spread to cover the nation, and you will be one of the rare businesses where the very nature of your product is intrinsically a CSR program. You will need to advertise less, thus use your marketing cash on smarter programs, or simply stash it if you wish to do so.No, I am not a communist! And no, I am not asking you to refrain from erecting those beautiful skyscrapers that adorn our capital. All Im saying is that , in a country of endless paradoxes, it would be a stimulating change to see someone think smart about creating an equilibrium. But thats just me.
Real Estate Advertising and Advertising Real Estate by Ibrahim Lahoud is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
Based on a work at https://ilahoud.wordpress.com/.
Tags: Branding, customer, Customer service, internet, isp, lebanon, marketing, support
Good morning, you have reached Terranet, for sales dial 1, for support dial 2, for a psychiatrist dial 3. (The last one is my recommendation, strongly)
For quality control, this phone call is being recorded
Hello, this Rami, how can I help you?
Um, hi, I purchased a new Cisco modem, and I would like you to guide me through the configuration please.
Its very easy. Just set the VCI and VPI
Woooa! Hold on. Set the what?
VCI 0, VPI 35 Is that it? Yes So now all I should do is connect to the Internet. Yeh Thank you
I hang up, reboot the modem and try connecting to the Internet. Nothing.
I call again:For quality control, this phone call is being recorded Hello, this Hussein, how can I help you? Excuse me, I was talking to Rami regard.. Rami is busy on another line, how can I help you? Ok. So I got this Cisco modem and I configur Hold on! Yes? This is Rami Oh hi! I spoke to you a while ago regarding a Cisco modem Cisco modem? Regarding what? Configuration? Oh yeh. So Well, its not working Why did you get a Cisco? WHAT? Because YOU guys told me, get a Cisco or a D-Link So I got the Cisco Yeh, but the THOMSON you have now is better. Ok. But I got the Cisco now, and its not connecting. The Internet light is off. Do you have phones at home? Yes. Why? Disconnect them all and retry? Excuse me? Yeh, you might have a loop A loop? Uumm, Uhun, yep. Cool. Ok.A loop? I thought I was installing a modem, not knitting a pullover!I disconnect all the phones at home, reboot the modem and try to connect again. Nothing.I call again:For quality control, this phone call is being recorded Hello, this Samer, how can I help you? Can I speak to Rami? Moment This is Rami, how can Rami, its me again (I just mastered the cut-you-in-the-middle-of-a-sentence technique!) I disconnected all the phones, its still not working. Well, I dont know (with such a lazy voice) Get a technician Or the modem is defective. Defective? Its a brand new Cisco! All is working perfectly, but it stops at Internet Yeh, it might be defective. It happens Oh. It does? I did not know that Thank you anyway for your precious assistance Rami!I hang up.Welcome to the world of Lebanese ISP customer support!If For quality control, this phone call is being recorded, all ISPs would be out of business by now 33.888629 35.495479 Share this:Like this: Loading... 19Mar14 No greetings thistime 3Comments Categories: Nation branding and Politics
Tags: Christianity, Destination Branding, Eid, Islam, politics
I have a hard time greeting Muslims on Eid, and heres why:
1- There are those who dont live up to the meaning of Eid or even understand what it stands for.
2- There are those who wake up on Eid and decide to be good for few hours.
3- And there are those who are suffering so much that greetings would seem an insult to them. Those who live the meaning of Ramadan and Eid every day of their lives.
So forgive me if I dont greet this year. As a Christian, I think it will also make greetings sound even cheesier and display a total lack of understanding of Islam.
Instead, I will say this: If God and the prophets knew we, as a race, will get to this, they probably would have blessed another planet
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