Home Page - Metageni

Web Name: Home Page - Metageni

WebSite: http://www.metageni.com






Custom marketing attribution & econometrics, unlocking the full potential of your data for sustained ROI growth.

Our solutions

our solutions

Predictive customer analytics


Data-driven marketing attribution

How it works


Econometric marketing mix models

How it works

What we do

Metageni brings clarity to your data to predict customer intent and grow sales.

Unlocking the value in our clients’ untapped first-party data, our analytics reveal customer intelligence, increasing marketing effectiveness and improving performance.

We combine highly accurate customised AI software solutions with ongoing expert guidance to maximise customer conversion, retention and revenue, saving valuable time, effort and budget along the way.

Our promise

We deliver highly accurate customer prediction results which increase marketing effectiveness, sales and ROI. Liberating our clients from a dependence on the big media tech platforms by unlocking the value in their own untapped first-party data, we provide a unique blend of ongoing support from our expert analysts with customised AI powered data analytics, so you can optimise every single customer journey.

What our clients say

Case studies and testimonials

“ Metageni have done a fantastic job evaluating marketing ROI across online and offline and between devices. The new machine learning model replaces our positional model in our e-commerce and analytics platform, and we can also see how channels like TV and print play their role.We especially liked the way the Metageni machine learning models are not a black box but were produced as a set of easy-to-understand rules, which means we can use them for targeting and bidding.I would recommend the Metageni team to any company looking to supercharge their marketing optimisation. ”
David Lawson, Managing Director, AO.com
Read our full case study

What our clients say

Case studies and testimonials

High levels of cross-device use with research on mobile and purchase on desktopLong complex customer journeys with extended research before bookingCompetitive space with many companies chasing each clickRead our full case study

What our clients say

Case studies and testimonials

“This is an awesome piece of work. The feedback internally has been fantastic….everyone is clear that this is it with regards to what we can do with the attribution data which is great, and the fact that we can assign CPA level metrics to each channel was something that went down very well internally. Thank for all your help on this project”
Matt Roberts, Strategic Analytics Manager, giffgaff
Read our full case study

Insights to action

How do we work?


We organise and integrate your marketing data.


We collaborate with your marketing and data science team.


We create a customised model considering your feedback and based on your marketing data.


We provide smarter marketing decisions with recommended spend and support for your end users.


We provide insights, actions and link analytics directly to marketing automation.

Research, opinion and advice


Increase customer lifetime value with predictive analytics

Customer Lifetime Value (CLV) provides your company with an estimate how much profit you will get from a customer over […]

Choosing The Right Attribution Model

In marketing, it is essential to know which channels and campaigns are most effective and how they influence customers’ behaviour. […]

How Predictive Personalisation is Changing Ecommerce

Personalisation technology in the eCommerce and the digital space offers a way to take your products and services to the […]

Leveraging predictive analytics to help revive your ecommerce

Ecommerce providers are always looking for ways to better connect with potential buyers and provide the best possible experience for […]

The challenges of data driven leadership

What are the challenges of data driven leadership? To answer this question we first have to define leadership. Leadership and […]

How to measure your content strategy and build meaningful customer relationships?

Online brands struggle to build trust and confidence with new potential customers in today’s digital environment […]

Step up your 4 P’s marketing mix with Marketing Mix Modelling

Today all retail sectors have an online presence and pure play online business is thriving. In the past when offline […]

Predict online customer intent with machine learning

When a customer walks into a store, salespeople work to understand what the customer’s purchasing needs are and decide pretty […]

Attribution is changing – how can you prepare?

Online marketers have started to understand that with the imminent demise of cookie tracking, Multi Touch Attribution (MTA) will never […]

Check out our case studies and testimonials

Our amazing clients

We'd love to hear from you

Please get in touch

Gabriel Hughes (CEO)Julien Eyraud (Director of Client Services)
Send us a message

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