Right Image - Social media marketing, content marketing, Digital

Web Name: Right Image - Social media marketing, content marketing, Digital

WebSite: http://www.rightimage.bg









Develop and manage

marketing strategies

Drive revenue gains and brand awareness through digital marketing





Identify and analyze audiences

Analysis of your brand, audience, digital presence, competitors





Use the right marketing tools

Social media marketing, content marketing strategy, web site, landing pages, PR, Employer branding, Events, influencer marketing




Digital strategy

Social Media management

Content development

Email marketing

Websites & Landing pages

Digital advertising



Media relations

Communication strategy and plans

Digital content and articles

Press releases

Media events

Employer branding

Media monitoring and analysis


Virtual events


Hybrid forums

Large and medium-size conferences

Executive events

Corporate parties

Team buildings

Create Your Way

A brand is not a slogan, a brand is your promise.




Right Image is a marketing agency specialized in digital marketing, online and onsite event management and PR. The company was founded more than 15 years ago by Ludmila Malcheva and Alexander Tsvetkov.

Our experts are with rich international experience and have worked for projects and clients in South East Europe. Our focus are the innovative tech companies, as well as Telecoms and other industries, like Market research & consulting, Insurance, Hotels and leisure industries.

Our social responsibility is reflected in supporting some key international projects. An example is the UNESCO’s “Intangible Cultural Heritage Balkans Forum” in Sofia.


Ludmila Malcheva

Founder and CEO

Pressiana Sokolova

Project manager

Kaloiana Milinova

Digital marketing manager

Svetoslava Kuyumdzhieva

PR manager

Why choose us

We offer to our clients’ measurement and result-oriented projects, reliable and long-term partnership in a flexible and passionate way.

Our goal is to reach and exceed your expectations in every project.


Rich international experience with focus in IT area.


Wide portfolio with different types of profiles.


Reliable, discreet and long-term partnership.


Competitive pricing and flexibility. Result oriented projects

Recent Work

AllContent developmentDigital MarketingLead generationPRSocial mediaVirtual and Onsite eventsWebsites and Landing pagesZoom In

Content development / Digital Marketing / PR / Social media / Virtual and Onsite events / Websites and Landing pages

Hewlett Packard Enterprise operated by Selectium develops next generation IT infrastructure that uses intelligent software to simplify and accelerate the delivery of new apps, services and business insights.

As an outsourced marketing agency to the Bulgarian office of HPE, we propose, execute and manage local B2B marketing activities in support of sales initiatives and brand development such as:

Digital presence


Online forums

Onsite conferences

Executive events

Email campaigns and newsletters

Media planning


Overall budgets and Reports management

Zoom In

Lead generation

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,100 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. 

We deliver outsourced marketing services to the local Bulgarian office in terms of:

Business development

Sales consultancy

Zoom In

Lead generation / PR / Virtual and Onsite events

Oracle offers a comprehensive and fully integrated stack of cloud applications and platform services.

We work with the Bulgarian office on an ad hoc basis. Recent projects include:

C-level series of executive events planning, management, organisation and reportingLead generation – client Database developmentOnsite conference support – email campaigns and follow upPR – articles and press release preparation, targeted media distributionZoom In
IoT Adventure Forum

Content development / Digital Marketing / Lead generation / PR / Social media / Virtual and Onsite events / Websites and Landing pages

IoT Adventure Forum 2018 brought together early adopters, seasoned traditional businesses, start-ups,
explorers, developers and IoT strategists eager to discover the potential of the connected world
and exchange best practices and knowledge.

Supported by technology leaders like

HPE Bulgaria, Microsoft, VMware

and prestigious international and local organizations like IOTA, BAIT, Automotive Cluster, etc.

IoT Adventure Forum 2018 recognized the most innovative companies and solutions
and the most impact projects in five categories: Smart City, IoT for Business, Consumer IoT, IoT startup, IoT for Society.
The project incorporates all elements of the event management that we offer to our clients:

Overall Project managementMessaging and content developmentAgenda development and speakers’ recruitmentMedia partners and sponsorsA marketing communications program used to recruit delegatesSocial channels campaignFacility selection and management – including cost of venue and cateringRegistration management and processingOnsite managementFollow up / Lead Generation – Event reporting and assessmentWebsite developmentZoom In
Hotel Downtown Sofia

Content development / Digital Marketing / Lead generation / PR / Social media / Virtual and Onsite events / Websites and Landing pages

An elegant and comfortable 4* hotel in the downtown of Sofia with spacious rooms and excellent service that needed a bit of marketing boost to achieve new glamour after more than 15 years of exploitation and change of ownership.

Our 360 marketing mix aimed to increase hotel occupancy in terms of local and international business customers and tourists, make it a popular destination for business and custom events, promote the restaurant by means of:

SWOT analyses and brand strategyRebrandingPrint and online materialsSocial media – Facebook, InstagramCommunity and social eventsContent and campaigns managementDatabase, analysis, reportingCorporate website and campaigns lading pagesMonthly e-newsletterPRZoom In
Hotel Edelweiss Borovets

Content development / Digital Marketing / PR / Social media / Websites and Landing pages

A seasonal 3* hotel in the old centre of Borovets with a new ownership needed a bit of a marketing boost to increase awareness and hotel occupancy by means of:

Corporate website

Content development

Social media

Zoom In
Onboard CRM

Content development / Lead generation / Websites and Landing pages

The company provides CRM expertise and data-driven
marketing and sales solutions in 38 locations worldwide.

For their market entry and founding of the operations in Sofia,
the services provided included:

Developing of corporate identity and communication materials –
company web site, presentations, print brochure and other marketing materialsOutsourced business development and project management
included projects for SFDC, Intel channel partners auditing and others.Zoom In

Websites and Landing pages

European Health and Insurance Fund is specialized
in providing health and general insurance for companies and individuals.
The organization has changed its name and added
additional services to its portfolio,
so a new brand identity and company web site was needed
to better reflect on those transformations.

We provided to the client:

A new brand identityCorporate web site & materials


"Right Image contributed significantly to our online presence

by building and managing digital campaigns and overall marketing strategy through Social Media, content

and virtual event series for our partners and clients.

Intelligent IT became the digital forum everybody expects.

Iravan Hira
Managing DirectorHewlett Packard Enterprise operated by Selectium

"I would like to thank Right Image team for wonderfully organized event IoT Adventure Forum 2018,

as well for the successful collaboration we had in regards to Microsoft's participation!

Always ready to answer all questions, Right Image did their best to make our participation easier and more successful!

I would be glad to work together again!"

Tzanko Kunov
Marketing communications ManagerMicrosoft Bulgaria, Macedonia & Kosovo

"Professional team you can trust

for creative and working solutions!"

Anna Nikolova
General Manager hotel Downtown

"With the Right Image team we started the project IoT Adventure Forum 2018 with good ideas,

short deadlines and a lot of questions.

Few months later - the ideas came true. Since when you work with real professionals

the opportunities materialize."

Maya Boycheva
Project Manager ICITA

"Climbing all Seven Summits was a dream come true in February 2020

and Right Image helped me share it with the world by dedicating

an expedition Blogand respective Social Media profiles

that kept track of our daily progress and gathered 3000+ followers for less than a month."

Petya Kolcheva
Mountaineer, Lawyer, Mother

Lead generation and smooth organisation are crucial

for the success of C-level events and Right Image exceeded our expectations in both.

The results were really great!"

Patrycja Buks
CX Sales Development Manager at Oracle CEE CIS CAT & Russia, Israel, Turkey

"I believe in the power of women to change lives for the better when we support each other.

Right Image’s project – Women Inspirations, shows us that

sky is the limit when dreams are not constrained by fears and prejudices."

Ivanka Shalapatova
CEO of “For Our Children” Foundation



You have a project which requires careful attention. You are tired from over priced agencies. You love personal approach and details dedication?

Call us – we are the RIGHT partner for you!


23 Lubata str., Sofia 1407, Bulgaria

087 – 617 – 34 – 34

8 am – 5 pm (sometimes 24/7…)

[email protected]


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