Evida | Answering big questions in healthcare

Web Name: Evida | Answering big questions in healthcare

WebSite: http://www.evida.biz





Evida helps to define and answer the BIG QUESTIONS
that will drive your product forward

Here are a few examples of questions
that we can help you to answer


What is the opportunity for a new product in this market?


What do we need in our clinical plan to meet regulatory requirements?


What drives HCP behaviour and treatment decisions?


Where do we fit in the competitor landscape and how do we build our profile?


What will resonate with target audiences?


What is critical for successful launch, and how do we track it?


How do we synergise our portfolio of products?

So what do we mean by BIG QUESTIONS?

Portfolio and franchise strategy

Combining our strategic experience and decision-making tools to support clients’ product and portfolio choices for the benefit of their brands, businesses and customers

Market landscaping and analytics

Delivering market analytics and insights derived from targeted primary and secondary research on areas such as patient pathway, unmet needs, competitor activity, and market entry feasibility

Brand planning

Generation of strategic and tactical plans with a focus on market engagement to foster successful plan implementation

Forecasting and opportunity assessment

Development of customized, user-friendly, interactive forecasting models that address clients’ specific business modelling challenges and yield strategic insights that aid business planning

Medical Affairs
Capability building

Understanding of skills and knowledge required across the medical affairs function allows us to deliver capability building tools and sessions that optimize activities and processes. This spans ‘in the field’ interactions through to global interpretation and implementation of insights and strategy

Medical affairs strategy

Landscape analysis to identify barriers and drivers to underpin development of robust medical strategies and aligned tactical planning

Clinical behaviour change

Design and delivery of tactical approaches aligned to our strategic recommendations focused on initiatives that will engage HCPs and drive clinical behaviour change

Thought leadership and KEE networking

In-house experts can lead peer-to-peer interactions (including advisory boards), drive medical discussions, and provide wider expert input via an extensive network of clinician contacts

Medical review

Medical expert review and approval of medical and commercial content for clinical relevance and accuracy, strategic alignment and compliance with regulatory requirements and applicable codes

Market Access
Payer and access landscaping

Gathering insights into local stakeholder and market requirements to understand the process, opportunities and challenges in different regions

Pricing and reimbursement strategy

Devising effective, bespoke pricing and reimbursement strategies based on robust insights research and market knowledge

Value communications strategy

Developing a cohesive, actionable value communications strategy based on therapy area knowledge, market understanding and relevant challenges

Value message development

Compiling a concise story to communicate the value of a product through a series of compelling, evidence-based messages

Clinical research and trials

Expert advice and training for internal teams and investigators on study design, recruitment, monitoring and interpretation across study types, based on deep understanding of regulatory requirements, competitive landscape and clinical implications

Clinical development strategy

Support to establish and review clinical development plans and related documents for pipeline and branded products in alignment with clinical field expectations, internal medical affairs, and marketing strategies

Clinical due diligence

Critical review, insights and representation for scientific or business partnership opportunities and other related arrangements across the pharmaceutical and healthcare sectors

Regulatory strategy and health authority interactions

Devising effective regulatory strategies and supporting regulatory negotiations to achieve the most efficient route to marketing approval for innovative medicines


Our expert team provides extensive experience of the healthcare industry across functions and therapy areas. We work in partnership with client teams to help you deliver your objectives

Evida is part of AMICULUM, an independent family of nine healthcare agencies with over 250 healthcare communications professionals in 13 worldwide locations. We collaborate with this wider group to provide clients with the optimal team scale and skills tailored for their project

Sarah Theobald
Khaled Musallam
James Aird
Zoë van Helmond

If you’d like to join our team, visit careers.amiculum.biz to
learn about opportunities at Evida and across AMICULUM

Sarah Theobald

Sarah is the Evida lead. She has extensive experience working with major pharmaceutical clients supporting brands from early development through to lifecycle management. She has worked with both medical and marketing teams establishing long-term partnerships based on a deep understanding of the pharmaceutical industry, healthcare professionals and the patients they treat.

Sarah is adept at taking complex challenges and defining strategic approaches and actionable plans. Her ability to analyse and interpret the ‘big picture’ allows Sarah to identify approaches that have impact.

Contact Sarah

Khaled Musallam

Khaled Musallam is co-founder of Evida and AMICULUM’s Global Medical Lead. He is a respected Global key opinion leader in the field of haematology and has senior level industry experience as a Clinical Lead at Novartis where he led large, multicentre clinical trials for key established and pipeline products.

At Evida, Khaled has partnered with several global pharmaceutical teams to support establishment and successful implementation of clinical development plans, clinical trials, and regulatory strategies for novel therapies in several indications within haematology, oncology and rare diseases. He also deploys his field expertise to support medical affairs clients alongside the wider Evida team.

Contact Khaled

James Aird

James is an expert in product and portfolio strategy and commercialization. He enjoys working closely with pharmaceutical and healthcare clients to help address their challenges for the benefit of their brands, businesses and customers.

James has delivered a wide range of marketing and medical projects commissioned by small, medium and large pharma, many of whom have gone on to become repeat clients and with whom a close working relationship has been established.

Contact James

Zoë van Helmond

Zoë has a wealth of experience in delivering strategic medical and marketing projects for investigational and mature brands across many therapy areas.

Her particular expertise lies in the field of medical affairs, working closely with medical teams from Global through to Field Medical, giving her a full perspective of the medical affairs function from strategy to delivery. With her strong technical/scientific background, Zoë is a specialist at analysing and interpreting complex data and information, and distilling this into clear messages and actionable insights.

Contact Zoë

To learn more about Evida and
how we can support you please contact

© 2022 Evida. All Rights Reserved. Evida is a trading division of AMICULUM Consulting LimitedRegistered in England 8476405; Registered office address: The Boathouse, Clarence Mill, Bollington, SK10 5JZ, UKView our cookie and privacy notice.
Bollington Richmond

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