How to get your advertising seen during election season

Right now, candidates and PACs are dominating the airways. From September 4th to November 3rd, their substantial political ad spends will clog our screens, leaving advertisers like you scrambling to be seen and heard. Tips for breaking through the political ...Continue Reading... Awards

Knox Takes Home Best of Show

Knox Marketing Wins SIAA Best of Show We’ve won Best of Show and Gold by the Service Industry Advertising Awards for our work on the Ronald McDonald House Akron Groundbreaking campaign! We’re thrilled to win this award for such a ...Continue Reading... Media

4 Things You Need to Know About OTT Advertising

The way we consume TV is changing. People have their favorite content – that hasn’t changed – but the way they watch content is totally different than it was 10, even five, years ago. Recently, there’s been a huge shift ...Continue Reading... Display Advertising

Google Chrome Starts Ad Blocking in 2018

In February of 2018, Chrome (the most popular web browser) will start automatic ad blocking. Chrome will ban four types of ads on desktop, and eight on mobile devices. Yes. Chrome will stop showing ads to users. No Ad Blocking ...Continue Reading... Email Marketing

10 Hacks: A Cheat Sheet for Building an Email Marketing List

Having the right email list is essential. Email marketing is still very much alive – it’s a great, cost-effective way to build a relationship with your audience. Not convinced? Check out these stats: 72% of U.S. adults prefer their communication ...Continue Reading... Brand

We Planned. We Ran. We Took Home Platinum.

  Knox Marketing’s work for the Akron Marathon earns top honors in the MarCom Awards 2017. It wasn’t easy. We were competing with agencies from 19 countries, who produced work for brands like Samsung, IBM, PepsiCo and Google. We finished ...Continue Reading... Audience, Personas

How Buyer Personas Help Drive Better Marketing

Want more effective marketing? Take a close look at your audience. Do you ever spend lots of time and effort creating a piece of marketing – or even a whole campaign, only to be disappointed by the lack of action ...Continue Reading... Emotional Marketing, Neuromarketing

How Neuromarketing Can Improve Your Brand

Emotions have a more powerful impact on our actions than rational thought. There are a few reasons for this. Studies have shown that: Feelings precede rational thought in decision making. Recall is largely emotion based Emotional reactions occur more quickly ...Continue Reading... Search Engine Marketing, SEO

Was Google’s Algorithm Updated and How Does It Affect Your Business?

Something happened in February to the Google Algorithm. Was it a major update? Here are the top theories and how what happened can affect you. Have you felt a tremor in the Google SERPs recently? Many SEO experts and webmasters ...Continue Reading... Mobile, Search Engine Marketing, SEO

Google Mobile Search Exceeds Desktop Search

What you need to know: It’s official – mobile search now drives more search queries than desktop search. 58% of overall search query volume in the U.S. comes from mobile searches (Hitwise) Over 50% of Google’s global search queries come smart mobile ...Continue Reading...