Originally designed for connecting peripherals to desktop computers, USB is now in tens of billions of devices worldwide. It is one of the top requested features for everything from consumer electronics to cars, airplane seats and connected homes. USB just works and that is no coincidence. More than 900 companies from around the globe are dedicated to the technology as members of a non-profit trade association called USB Implementers Forum (USB-IF). Next time you are shopping for products that feature USB, look for the USB-IF certified logos. Find out why certified USB products are important.