The Innovation 50: Paynter Jacket Co pioneers on-demand fashion with an authentic ethical purpose

A small, British fashion brand, Paynter Jacket has inspired emulators with its pulling power based around openness, authentic purpose, and a truly disruptive business model that highlights the wasteful approach of most of its industry peers

Technique

The truth about creating effective email content: six tips that really work

SparkPost's Director of Brand and Content Marketing takes us behind the myths of email marketing and what has been proven to work time and time again

Technique

TV and newspaper advertising projected to lose out to DOOH, study suggests

New research shows executives around the globe believe adpsend will shift from TV and newspapers to DOOH

Research & Data

Why brands investing in the metaverse now will have a long-lasting advantage, according to McKinsey

McKinsey's 'Value Creation in the Metaverse' report examines how business leaders, consumers and brands are reacting to the metaverse

Research & Data

MARTECH: Does the Kindred for Business SDK offer a loyalty solution for branded apps?

When users close an app, the brand is no longer visible to them. Could Kindred’s SDK help brands boost loyalty, brand awareness and offer a new revenue stream?

Technique

How marketing teams can rediscover creativity in a hybrid landscape

The vast majority of marketers have embraced hybrid working. Wrike's Esther Flammer argues that collaboration technologies - as well as face-to-face collaboration - are the only ways to ensure creativity is maintained

Technique

Why B2B brands should forget about becoming disruptors

Should B2B brands aim to be viewed as disruptors? Or does attaining the status of a disruptive B2B brand only work when it makes the brand memorable?

Technique

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Marketers on their favourite marketing tools and why they love them

Are brands ready for the third-party cookie phase out?