keywords:
description:
05 November 2021 09:29 Home NewsAdvertisingMarketingTelevisionPrintRadioDigitalMobileExperimental MarketingOOHCinemaPROTTOpinionInterviewsGlobalAPACMediavataar Middle East Home News Advertising Marketing Television Print Radio Digital Mobile Experimental Marketing OOH Cinema PR OTT Opinion Interviews Global APAC Mediavataar Middle East Follow via FacebookFollow via TwitterFollow via LinkedIn EDITOR'S PICK New York Festivals 2022 TV Film Awards Now Zee Cinema celebrates the strength of MX Player, the entertainment super app is set to Spice up Your Love Life with These Top Dating Apps Zee Cinema presents the World Television Premiere Zee Bollywood Gears Up to Bring You a Dhamakedaar HEADLINES New York Festivals 2022 TV Film Awards Now Accepting Entries Post by MediAvataar's News Desk - Nov 05, 2021 New for 2022, TV Film Awards Debuts New Trophy, the NYF Tower The 2022 New York Festivals® TV Film Awards competition is open for entries. New York Festivals Television Film Awards honors storytellers from around the globe. Since 1957, the competition has celebrated excellence and innovation across all genres and ... Read More Zee Cinema celebrates the strength of togetherness... MX Player, the entertainment super app is set to m... Life at 50°C: New BBC films on extreme heat in In... Say Hello to Meta- Mark Zuckerberg rebrands Facebo... Mansi Darbar to move on from IN10 Media Network... Shop What You Love on Facebook and Instagram This ... Hide Main content block TOP STORIES Spice up Your Love Life with These Top Dating Apps Post by MediAvataar's News Desk - Nov 01, 2021 - 0 Struggling with the complexities of relationships, today’s generation finds it difficult to end their loneliness and connect with a partner who matches common interests. As singles try to navigate through the ups and downs with the vision to meet their future partner, they seek virtual assistance to prove their potential to match.The era of social distancing has taught us that relationships can make life better. Dating Apps have emerged as a ray of hope ... Read More New wave creatives Post by MediAvataar's News Desk - Oct 26, 2021 - 0 The next generation of digital platforms puts creative power in the hands of the user.Creativity is increasingly informed and powered by technology—setting the stage for the next era of digital platforms and creative influence. Digital tools have “activated an entirely new world” of creativity—one where “creations can transcend physical limitations,” Helena Dong, creative technologist and digital designer, tells Wunderman Thompson Intelligence. 72% of ... Read More Advertiser spend on TV and social media is twice as high as daily consumption Post by Editor - Oct 21, 2021 - 0 Social media spend would need to reduce by $94.3bn in order to mirror global consumption levels next year, while the investment gap is $86.9bn for linear TVWARC Global Advertising Trends: The Investment GapA new WARC analysis of advertising spend forecasts for 100 markets worldwide and the results of a survey by GWI of more than 715,000 consumers, show that advertiser spend on TV and social media is highly inflated in relation to daily consumption. ... Read More COLORS launches India’s first-ever visual-based quiz show, ‘The Big Picture’ to ... Post by MediAvataar's News Desk - Oct 06, 2021 - 0 With the India Waale lifeline, the quiz show will give the audience a chance to partner with the contestants and share their prize moneyBYJU’s comes onboard as the presenting sponsorThe show will premiere on 16th October 2021 and air every Saturday and Sunday at 8 PM COLORS, Voot and Jio TVA format based on the evolved language of the new age India, a show that beautifully captures the country’s biggest dreams, a golden opportunity to win crores and ... Read More Investment in home improvement to fuel 13% recovery in home-appliance adspend ... Post by MediAvataar's News Desk - Oct 04, 2021 - 0 Home appliance advertising will exceed pre-pandemic level by 24% in 2023• Digital to increase share of home appliance adspend from 55% in 2020 to 57% in 2023• India and Russia to lead with 18% and 16% annual growth respectivelyZenith forecasts that home-appliance advertising in 12 key markets* will grow ahead of advertising as a whole in 2021, expanding by 12.6% while total advertising grows by 11.5%. Forced to spend more time at home, consumers are ... Read More Urban Indians look forward to a golden Diwali, with nearly three in ten ... Post by MediAvataar's News Desk - Sep 26, 2021 - 0 Millennials are more likely than other generations to spend on gold this festive seasonWith the festive season around the corner, YouGov’s Diwali Spending Index, an indicator of spending propensity, reveals a recovering appetite to spend during festive season among urban Indians.At 90.71, the spending intent is higher than last year (80.96), however, it is yet to match the pre-pandemic times.When asked about where they are planning to spend in the ... Read More What to read next Spice up Your Love Life with These Top Dating Apps Say Hello to Meta- Mark Zuckerberg rebrands Facebook New wave creatives Advertiser spend on TV and social media is twice as high as daily consumption World’s Top Nation Brands on Road to Recovery with Global Brand Value up 7% What Sony and Zee’s merger means for India’s SVoD market ADVERTISING MARKETING PRINT TV RADIO DIGITAL MOBILE OOH EXPERIMENTAL ... CINEMA PR New York Festivals 2022 TV Film Awards Now Accepting Entries New for 2022, TV Film Awards Debuts New Trophy, the NYF Tower The 2022 New York Festivals® TV Film Awards competition is open for entries. New York Festivals Television Film Awards honors storytellers from around the globe. Since 1957, the competition has celebrated excellence and innovation across all genres and platforms, keeping pace with industry-wide developments and global trends. “When we added ten categories for social justice content last year, filmmakers and storytellers from around the world responded with thought-provoking work,” said Rose Anderson, VP/Executive Director, New York Festivals Television Film Awards. “This year, we are thrilled to announce the debut of our new trophy, the iconic NYF Tower in hand-polished Gold, Silver, and Bronze.” Wunderman Thompson South Asia appoints Shamsuddin Jasani as CEO Wunderman Thompson has appointed Shamsuddin Jasani as the incoming Chief Executive Officer, South Asia. effective November 1st. Shamsuddin (Shams) is a veteran of the industry, having launched Isobar in India in 2008, growing it from a two-person team to over 300-strong across South Asia. Under his leadership, his team has been recognised as one of the top digital agencies under the Brand Equity Agency Reckoner and won multiple awards including Digital Agency of the Year India three times. Shams was also awarded Digital Agency CEO by Media Ace and has been featured on Impact Magazine’s Digital Power 100 list two years in a row. Shams commented: “It’s a great honour, but an even greater responsibility, to join such an iconic brand as Wunderman Thompson, with an amazing legacy. I am Advertiser spend on TV and social media is twice as high as daily consumption Social media spend would need to reduce by $94.3bn in order to mirror global consumption levels next year, while the investment gap is $86.9bn for linear TV WARC Global Advertising Trends: The Investment Gap A new WARC analysis of advertising spend forecasts for 100 markets worldwide and the results of a survey by GWI of more than 715,000 consumers, show that advertiser spend on TV and social media is highly inflated in relation to daily consumption. These findings are published today by WARC, the international marketing intelligence service, as part of its new WARC Data Premium suite, launched today. The analysis finds that, as of the first quarter of 2021, social media now attracts more investment from advertisers than linear TV for the first time, however both media draw far New York Festivals TV Film Awards Announces 2021 Winners Al Jazeera English Earns Broadcaster of the Year, The Edge Picture Company is Production Company of the Year; 2021 Grands: My Octopus Teacher, All Creatures Great And Small, and The Last Dance New York Festivals® Television Film Awards announced the 2021 Storytellers Gala. World-class work created by global storytellers from 40+ countries was honored at the October 12th Storytellers Gala virtual event. The 2021 TV Film Awards were extremely competitive this year and the bar was set high. Compelling content from around the world impressed the Grand Jury. Winning entries showcased passionate and innovative storytelling that engaged viewers in a diverse number of genres including entertainment, documentaries, journalism, sports, promos, and corporate image films. 2021 Dentsu International names Narayan Devanathan as Chief Client Officer for India As a key part of the dentsu India 2.0 transformation agenda, dentsu international has announced the creation of a new market leadership role of Chief Client Officer (CCO) and elevated Narayan Devanathan to this role for India. Most recently, Narayan was CEO, dentsu Solutions, President, Strategy Integration, dentsu India, as well as APAC Lead for Strategy Consulting, dentsu Creative. While a CEO for dentsu India is being recruited, Narayan will report into Peter Huijboom, Global CEO Media and Global Clients and interim Co-CEO for India. Narayan will be responsible for driving a renewed focus on client-centric solutions and will partner Amit Wadhwa (CEO – Creative Service Line), Divya Karani (CEO – Media Service Line) and Anubhav Sonthalia (CEO – CXM Service Line) to 1 2 3 4 5 More in ADVERTISINGleadership talk QA with Ms. Ramya Ramachandran, CEO Founder, whoppl In a QA with MediAvataar India, Ramya talks about the rapid growth of Influencer marketing and its importance for brand visibility Here is the complete interaction... Q.How has Influencer Marketing changed the course of brand visibility in recent times? Also, is it necessary for a brand to collaborate with influencers? When you work with influencers, you're exposing your brand to thousands of people who may have never heard of it before. They'll be eager to learn more about your brand Read more... OPINIONS Why there is a growing need for the brands to be sustainable?
Consumers in today’s world are more aware and concerned about the environment. They are increasingly becoming conscious of their existence and their role in the ecosystem. Therefore, consumers’ commitment towards sustainability can play an important role in their spending decisions. A recent BBC Global News study revealed that 81% of consumers in Asia Pac agree that demonstrating a commitment to sustainability adds value to the brand. Consumers expect action, not empty promises, from brands on sustainability. They are becoming ever more aware of their choices and expect brands to take responsibility towards following sustainable practices. The results across the board Read more...