Digital Marketing Costs Less

Traditional marketing campaigns, including print and television, are more costly because of pricey resources and the difficulty of tracking ROI. Digital marketing uses targeted research and analytics to quickly determine which approaches are working well and which aren’t worth the cost or resources. So, most digital marketing channels tend to be less costly from the start and prevent overspending on underperforming campaigns.

There is no better time than now to be in business – Small Businesses are More Competitive.

Digital marketing closes much of the gap between large, medium, and small companies because it avails each level with many of the same resources. While big companies with larger budgets can spend more on paid ads and advanced software, digital marketing gives the little guy more opportunities to compete, improve brand awareness, and build an audience. Digital tools allow almost zero barriers to understanding your consumer’s needs and delivering a highly intuitive, customized solution.

Mobile Marketing Increases Engagement The smartphone is the remote control of our modern lives.

 According to Global Web Index, more than 80% of internet users own a smartphone, and 90% of the time spent on their smartphone is devoted to apps. Mobile marketing—from email and social ad design allows you to reach users in their most native environment. Digital marketplaces have led customers and buyers to expect individual, personalized attention. Digital marketing eliminates the old “one size fits all” approach to marketing by giving companies better insight into segmentation. Using results from customer behavior tracking to personalize outreach creates the ideal customer experience. A better customer experience means increased trustworthiness and loyalty, more closed accounts, and a growing team of brand advocates.

Today the path to success is through a solid digital marketing strategy. Providing higher ROI and more data to inform better decisions builds customer trust.

The number one reason why businesses fail is there’s no market need. (CBInsights) Harsh but true. 

What is a Target Audience?

A target audience is a specific group of people your brand appeals to or a group of people your products meet an unmet need. This group of people is the most likely to make purchases and have an interest in your products or services. Typically, this group shares a common characteristic or trait, such as demographics or behaviors.

THE UNMUTABLE TRUTH:  Your target audience is not “everyone” (unless you’re Google). Your task in defining your audience is to identify and understand your niche so you can dominate it.

Get a full audit of your online activities to identify your unique opportunities across marketing channels. Once armed with a strategic roadmap to your relevant audience, growth month over month is not just Attainable; it is SUSTAINABLE.

The All Media Team has over a decade of experience when it comes to audience research allowing us to rapidly develop a clear understanding of your target audience. Your target audience informs all elements of your marketing strategy. 

Our support equals your success!
Let’s chat about your goals.

Tory Felkey,
toryfelkey@gmail.com
206.992.8068