Logo, Brand Corporate Identity Specialist

Time 2020-09-26 20:05:08

Web Name: Logo, Brand Corporate Identity Specialist

WebSite: http://www.verg.com.au

ID:60810

Keywords:

Brand,Logo,Corporate,

Description:

Wild Flower Gin Wild Flower Gin was my second opportunity to brand a spirit in the Alcohol and Beverages industry. Whilst I ve had several opportunities to design the brand for Craft Breweries, working with spirit bottles offers up a completely different canvas to showcase a distilleries Visual Identity. To do this, I decided to capture the essence of their brand through the use of an energetic calligraphic style logotype. It s complimented with illustration work presented as a pattern that s screen printed around the bottle. Sophistication is achieved through the use of a stamp-like sticker that is printed with gold foiling. All in all, I m proud of the end result of this bottle and am super happy with how it all came together. Dive in!One of the most critical aspects of creating an alcohol brand is how it s perceived visually by someone when sitting on a shelf, particularly with the large amount of choices sitting next to it. With this in mind, we knew we needed the best, and Matt was it. He created something that is regularly described by our customers as beautiful and we couldn t agree more. Matt s creative ability is only matched by his patience as he tirelessly worked through the different ideas we had. We d recommend Matt to anyone wanting to create a world-class brand. James Greig, Founder View Project Close Slipstream Brewing Co I am over the moon to be able to put this presentation together for you. Yes! It s another brewing branding project, and yes they re another amazing brewery. What I love about this project though is that I really pushed myself to come up with something unique in this crowded market. Craft beer is going gangbusters at the moment in Australia and for this project I wanted to design a logo suite and corporate identity system that drew on every aspect of my graphic design skills. From lettering and typography, illustration and packaging layout design, this project has it all and I am super proud of the outcome. Their beer is next level and they needed an identity that lived up to the hype surrounding their beautifully delicious craft beer. I ve also tipped my hat to the American influence it s had with the resurgence of craft beer. If you ever see their brews out in the wild, grab yourself some. Trust me, you ll be in hop heaven. View Project Close Revel Brewing Co This year (2018) I was commissioned to design another logo and packaging requirement for Revel Brewing Co. What I love about working within the craft beer industry is the completely unique and diverse directions I must take to give each and every brewer their own seperate identity. This time for Revel we wanted to do something a little more minimal whilst not lacking character. The Revel spark was born to represent their passion for fresh, local craft beer.Working with Matt was such a wonderful experience for a start-up company that had such a passion for creating a strong brand that resonated with our core values and skeletal ideas of what Revel could feel like.Matt took us on a journey and explained to us, from the get-go, what we would be doing, when and how. The best part is we felt valued and part of the process the entire time whilst trusting in Matt s expert advice and guidance to ensure Revel was the best product it could be!We are so chuffed to have worked with such a talented designer and are looking forward to many more adventures into the future! Jay Nevan (Founder of Revel Brewing Co) Sick Puppy Brewery As a specialist in corporate identity, logo design, lettering and drinking good beer, there s certain jobs that are very appealing for me to work on. This my friends is one of them. I love beer, I love designing it s a match made in heaven. So for this project it was a challenge because being a gluten reduced beer I wanted it to exude a sense of coolness so people looked past the stereotype associated with wanting to create something that s gluten free. We buy with our eyes first so this can had to look cool and crafted. To add that craft feel I custom created absolutely every element of the design in a hand drawn vintage style. There s also the name, which can be translated a few different ways. The story goes though, the brewer s two puppies got very very sick when they got in to a bag of his hops. So Sick Puppy literally means a sick puppy . The story is in the art if you look close enough. I hope you enjoy. I loved how he looked outside the box with his creativity. Dean Costigan Sick Puppy Brewery Southport Sharks Rebrand In 2017 I was approached by Gold Coast AFL football club, The Southport Sharks to rebrand their club, which included a full redesign of their logo. Part of my brief was to modernise the brand but also retain some form of heritage. It was also important to devise a system that was flexible and adaptable to work across a variety of environments. The focal point of the logo was always going to be the shark, so the most challenging aspect of this project was to create an iconic version of the shark that was energetic and eye catching. In doing so I made it my goal to capture a shark that had that same energetic motion of an AFL player, almost as if the shark was replicating a player on the move. The presentation includes the full rebrand and style guide brand book. For a closer look I invite you to click on the link below.The management team at Southport Sharks became aware of Matt’s work through food and beverage brands on the Gold Coast. Supporting local business, it was important for Sharks to engage a local designer.The brief to Matt was to bring the Sharks into the modern era. The rebrand had to include a flexible logo that could be adaptable for corporate and sporting applications. The project from initial concept design to roll-out was completed during a nine month period. During this time Matt was very professional and always put our objectives first.The final design is an iconic representation of the club and what we stand for. We have no hesitation in recommending Matt for any branding projects.Andrew Zurcas Marketing Manager Harry s Steak Bistro and Bar Excited to get the call up from good friend Adam Haralampou, the very successful Gold Coast restauranteur to design the logo and brand elements of his latest dining/ bar experience, Harry s Steakhouse Bar in Burleigh Heads. When designing for someone that has a great eye for their vision and a proven track record of success with creating wonderful restaurants, you have to respect the process and enjoy working with talent as the vision unfolds. For this brand we were trying to create something very friendly and approachable, super good vibes. Nothing pretentious and something that paid homage to his Papou (greek for Grandfather). The project was fun as it involved the disciplines of lettering, calligraphy, logo design and illustration. To see some of these assets I invite you to view the project. View Project Close Logofolio in Black and White I m happy to present this collection of logos that were designed over the past few years for clients all around the world. This time around I decided to present my lovelies in Black White. This strips back the logo to its purest form. Devoid of colour, a logo still needs to be able to work in black and white if it s to be a successful logo. View Project Close Black Hops Brewery The three lads from Black Hops Brewery (Burleigh Heads, Gold Coast) came to me in late 2015 with a request to help them rebrand. Playing on the military pun of their name Black (H)ops they were concerned their current military style logo was going to pigeon hole their audience. Wanting to be more accessible to a wider demographic it was my job to balance the act of not turning my back on their military past, yet infuse a sense of approachability so that it wasn t just young play station loving men that loved to sample their fine tasting craft beers. Check out this blog post from Black Hops that documents the process, including a conference call I had with the boys at one of the key design stages. Classic listening, scattered with colourful language. View Project Close Yardmax I defy any designer to not fall in love with the awesomeness of a bald eagle when doing the research to recreate one in an iconic logo form. Such was the joy of this assignment. This logo / corporate identity project was for a company entering the market in the USA for outdoor power equipment. Yardmax launched recently so I m proud to show you how I presented the concept to them. Not a lot changed as the client loved it. They say happy wife, happy life I think you can throw client in there too. View Project Close Troye Sivan Blue Neighbourhood Late last year I was commissioned by EMI to design the lettering for Troye Sivan s debut album cover, Blue Neighbourhood. Since then the album has become an international success. Troye has appeared on 60 Minutes Australia and also performed his hit tracks on numerous talk shows such as The Ellen Degeneres Show and The Tonight Show Starring Jimmy Fallon. With advertising in illustrious places like Time Square, NY Time Magazine had listed him at the time in the top 25 Most Influential Teenagers. Troye is quickly becoming a mega star, so to have been asked to do the lettering for such a huge up and coming talent was a great privilege. The best part though is my daughters absolutely love his music and it was a fun project to work on.View the project to check out some of the process shots and finished products. View Project Close Earl Of Leicester I m currently in the process of rebranding a very old pub in Adelaide that has an abundance of craft beer and good food. It s getting a little visual love in the way of a refurb and to compliment this reufb I was asked to give it a new fresh corporate identity. To do this I went back in time to research Sir Robert Dudley, the 1st Earl of Leicester and found a really cool fireplace of his that had an old heraldic emblem masoned out of marble. So that gave me the idea to recreate a modern and contemporary adaptation of this circular crest and provide a flexible logo suite that could roll out across the new improved pubs, stationery, menus and signage.Above is the Fireplace at Kenilworth Castle, decorated with heraldic emblems of Robert Dudley and the letters R and L for “Robert Leicester” View Project Close Blue Water Alrighty, like a bandaid STRAIGHT OFF!This is an unused logo and corporate identity concept.There, I said it.Blue Water is a digital agency in Washington DC and they re a fantastic client that has commissioned me to do a number of projects. Originally when asked to design their new logo and visual identity rebrand I was asked to craft something with a hand made aesthetic to mirror their values of being a digital agency that takes pride in constructing websites with artisan code. Code that s crafted with the same love and detail that you expect from a more tactile craftsman. To do this, whilst still honour the fact they are a digital agency I hand crafted their logo using a soft tipped brush pen with blue water (blue ink plus water) and then complimented the visual assets that support the logo with patterns and devices that are influenced by coding tag ( ) motifs.This, along with my Mandy project are now my most favourite unused projects.Why wasn t it used? Understandably the corporate side of the business needed to shine more. That presentation is coming soon. View Project Close Cavalier Bar and Supper This logo and branding assignment is one of my most favourite projects and I m delighted to finally share it with you on my website. Usually when I get briefed on a project I immediately get visions of how that visual identity should present. Sometimes when executing an idea, along the way the process can evolve to become something that differs from what you first envisioned. Not the case for this Italian Restaurant Bar that s values are very enriched in tradition. The outcome is exactly as I first visualised and the process getting there was nothing but enjoyable. It s always a delight to see it come together and I hope you enjoy the process video of crafting the logo with my brush pen calligraphy.Cavalier Logo Process from Matt Vergotis on Vimeo. View Project Close Saltbar logo and Corporate Identity Salt Bar is situated in Northern NSW in the heart of Salt Village at Kingsliff. This logo is part of a rebrand whereby I was asked to come up with a corporate identity system that gave the establishment a warm, familiar, upbeat yet relaxing feel. Over time I will populate this page with photography as the branding rolls out.  View Project Close Benchmark Houston Builders Logo and Brand Identity by VERG (Matt Vergotis)Benchmarks are the surveying starting point for construction sites. With the mark I have come up with a symbol that draws reference to both the traditional cut in stone benchmarks and the modern day bronze discs that have a triangle as the centre point. I get a real sense of satisfaction when working on simple designs that are flexible and are aligned to a brief given. This is one of my favourite projects and also my favourite presentations. Our client was expecting nothing short of the best when it came to his logo design and brand package… hence the reason we sought out and placed the project into the capable hands of Matt Vergotis of Verg Advertising. Matt happens to be the first gentleman we ve ever worked with outside The United States on a large scale project but not once did we feel any distance. Matt doesn t just take jobs , he approves and accepts them based on his skills set. Not surprisingly, his first presentation didn t just meet the needs of our client s vision, it embodied it. He delivered faster that expected and enthusiastically catered to our every need throughout the project…. the first of many to come. View Project Close Romanesco This was quite a detailed and conceptual corporate identity project, as it drew on a lot of elements to make up the big picture. Romanesco Capital Management is a niche portfolio manager that trades futures contracts in a systematic way. Because they use this systematic approach to see patterns in finance, I have devised a visual identity system that draws reference to the fibonacci spiral and fractals. A Romanesco is actually a vegetable similar to a broccoli and the client chose this name because of it s striking appearance, as its form is a natural approximation of a fractal. Not wanting a vegetable for their logo, it was my challenge to come up with a non literal abstract mark, infused with relevance to the theme.This presentation became my first featured project on the main stage of Behance. For me this is huge, considering the breathtaking creative projects it’s rubbing shoulders with. View Project Close EC Pohl Co. Logo and Brand Identity by VERG (Matt Vergotis)For a private equity firm. The client requested to see a stylised version of a Fleur De Lis. This is a feature of their family emblem. It s very important for a client to understand how their new logo and corporate identity is going to present on their deliverables. For this reason, I always like to give clients a visualisation of these deliverables and how their new look will translate. There s more to a company s corporate identity than just their logo, in fact it s only one piece of that puzzle. So for this presentation (and most that I do), I thought it would be important to show the client a few mock examples of how their visual devices (logo, colours, fonts, etc) would work on their corporate literature. It s these design layout techniques that also structure a company s identity. View Project CloseOriginally this was posted on Behance where it made the feature page so thought it was time to give it a home here.This post is a collaboration of some of my process lettering videos and photos that I ve posted on Instagram. In the past I ve only posted logos and visual identity presentations, so I thought it would be a nice change of pace as this is a large part of what I do these days.2013 was the biggest year I ve had yet in terms of lettering. The majority of the corporate identity jobs I received were all for lettering style logos. On top of that I was a guest speaker at Typism, Australia s first all day conference dedicated to typography, featuring the likes of Gemma O Brian, Wayne Thompson, Aurelie Maron, Nicole Philips, Bobby Haiqalsyah and Dominique Falla (who put the whole shindig together).To close my speech at  Typism I made the first video to the soundtrack of my all time favourite band, Radiohead and their song Daily Mail. I discovered this song when I saw them live in Brisbane at the end of 2012 and immediatly fell in love with it for me, the highlight of their performance. When I m stuggling to focus or find that creative zen, Radiohead is my  go to band  that realigns my creativity. It s also a testament to their creative ability to evolve with every album. What an achievement for a band that s been around as long as they have.The second video was put together recently when I received a lot of requests to make another video. This time I decided to use the music of a fellow work colleague, the extremely talented Luke Garfield and his band Board of Transportation. When I first heard his music I was blown away that someone that shares the same office space was writing and producing such amazing music. This song, Lines and Powerlines I never tire of and is one of my favourites. I strongly suggest you check out their website where there are a few free downloadable songs.The below are photos of various lettering assignments taken with my iPhone. This for me is the fun stage where I get grubby with the tools, listen to good music and just plough through the ink and paper practicing over and over, trying to familiarise myself with certain letter arrangements along with the tools I m using. Towards the end there s just a couple of the finished vectored and published versions so you can see how it all comes together.ps. I ve put together a list of all my favourite pens and brush pens and how to get them. View Project Close DC Cool Last year I was approached by Washington DC Tourism to assist them with a campaign that s currently running called DC Cool . When most people (especially outsiders) think of Washington DC images of The White House or politics pop up in your mind. This campaign was to promote the cool aspect of Washington DC as a place to live.Whether it s monuments by moonlight, experiencing a unique art exhibit, sipping a local craft brew or savoring a dish from the hottest new neighborhood eatery, you can discover your own DC Cool moment in the nation s capital. DCcool.comMy involvement was to come up with the lettering of the word cool to accompany the DC logo which was no easy task. You cannot force cool on something. Either something is cool or it isn t and when you try to be cool, you certainly aren t. So for this task I tried a couple approaches. One being to capture effortless cool and the other a more organic cool .To see most of my attempts be sure to view the project as there s stacks to see. View Project Close Horizon at Byron Bay Horizon at Byron Bay is a stunning, contemporary residence, nestled on 10 hectares on top of a hill. It has 360° uninterupted panoramic views of the coastline and hinterland. Designed for perfect lifestyle living, Horizon Byron Bay is a perfect venue for weddings. For this visual identity, I created a pattern to compliment the brand by visually telling a story of perfect days and wonderful nights. The mark was an interesting challenge as I wanted to create something that was multi layered with visual meaning. What s obvious, is the H , the sun and the horizon, but it works deeper than that. There s an image in the presentation that illustrates my thought process when tying the wedding theme into the mark. It s not important that people make this connection, but it is there as a hidden egg. Also, it s not obvious nature  means if the venue isn t used for weddings, then the logo is flexible, rather than designing something that was literal, pigeon holing it to weddings only. View Project Close Tabu Vodka Tabu Organic Vodka was a logo label project I worked on in 2013. The client wanted a very minimalist design with a simple type and mark duo. When tackling this, my objective was to create something a little daring and a little naughty. Tabu is a practice that is prohibited or restricted. When juxtaposed with alcohol, it’s a naughty invitation to try something a little daring/ forbidden, almost like reverse psychology “I dare you to try this”. To compliment the name and the idea behind it, I thought a mark of the prohibit sign would help visually translate that message. As a daring little quirky touch I decided to add little devil horns to push it that little bit further. All type is custom made. View Project Close Bargain Spot Bargain Spot was a nice lettering project I worked where I was asked to design some fun and approachable script style lettering. Bargain Spot is a revolutionary shopping platform that uses smart software algorithms to identify the hottest buys by Australia’s leading online retailers. My client wanted the experience to be fun and friendly so for this I designed a letters that jumped up and down from the baseline and had a bounce and flow to them. When designing logotypes for websites it’s important to keep in mind legibility at small sizes. To tackle this I worked on keeping the negative and positive space as consistent as possible. Check out Bargain Spot for some cool bargains.Matt Vergotis is a branding and hand-lettering genius. Easily one of the best in the business. He pretty much read our minds, and created a brand that not only perfectly symbolises our vision, but will also stand the test of time. His attention to detail extends far beyond that of most brand designers, and this is clearly reflected in the quality of his work. If you are looking for someone who can really deliver, Matt Vergotis is the guy who can make it happen. Justin Gray, Founder Bargain Spot View Project Close Wavemakers For this concept I decided I wanted to explore a ripple/ wave pattern. Waves start out as ripples which is very metaphoric towards the company s service and backs up the meaning behind the name Wavemaker . The mark also has an emblem quality to it with an equal duality of it presenting like a flag waving in the wind. This gives across the feeling of trust, honour and integrity.The typeface is the result of a collaboration project I m working on with Wayne Thompson from the Australian Type Foundry. It s a long term project we ve set ourselves to make a very modern interpretation of a serif font. View Project Close Dissimo Font Family DOWNLOAD HERE (one of the weights is FREE for personal use) Dissimo font was built to resemble the columns one would expect gracing the entrance of a GRAND Museum Matt VergotisHello there designers and font lovers alike! I’m the creater of Dissimo font family and I have designed many typefaces for clients’ logos in the past. It’s a passion of mine in my spare time to take these logotypes and turn them into fully functional fonts which in turn help me gain a better understanding of letterforms.So I am super proud to announce Dissimo as my follow up font to my debut, Knubi. But this time as a complete font family.The name Dissimo was born from the imagination of my daughter and it means “kind person”.  It’s also coincidently a beautiful small town nestled in the northern mountainsof Italy.Dissimo’s story begins where it was once referred to as Museology. I was commissioned to design a logo for a fashion label (Museology meaning: the study of museums). For this reason the typeface was crafted to resemble a modern stylistic version of ancient Greek Doric style columns. This is what makes up the DNA so Dissimo has been created to be solid and very sturdy in structure. The architecture behind the construct was born through the use of geometry and refined by the eye.Dissimo font family consists of: Bold, Medium, Regular, Light and four Italic versions: Bold Italic, Medium Italic, Regular Italic and Light Italic.“I’ve said it before, but it bears repeating, you are a design savant. Everything you attempt turns out awesome, and this font is no exception. It seriously looks so professional, if I didn’t know any better, I’d assume it was created by someone who dedicates their career to designing fonts. Congrats, Matt.”– Jon Stapp, Creative Director. Atomic VibeThe bolder weights have been designed to work extremely well as logotypes or display fonts. Coupled with the rest of the family the lighter weights and italic versions are also designed to complement each other in editorial layouts or for corporate literature where headlines, sub headlines, body copy, captions and quotes are required. So for this reason Dissimo is a great font family that can serve a company’s corporate identity style guide.I would like to dedicate this font to my eldest daughter, Sofia. The hard work I have put into building this font family is a tribute to all the hard work she puts into the little things she does every day. Little by little big things can happen. Thank you Sofia for all the love, you truly are an amazing girl and I love you to bits.So by dedicating Dissimo to Sofia means I’m not done with building fonts as I know my youngest daughter will cry favouritism if I don’t dedicate a font family to her now. So stay tuned and watch this space as that is enough of a driving force to balance the scales.My plans next will be to move on to a contemporary san serif font family.• • •I hope you enjoy Dissimo. Matt VergotisDOWNLOAD HERE (one of the weights is FREE for personal use)Special thanks to Aliesha Mandy for allowing me to use her stunning photos. You can follow her work on Behance or Instagram. I d also like thank Wayne Thompson from the Australian Type Foundry for offering helpful tips along the way when it came to the metrics. View Project Close Logos 2013 2013 was another huge year for me creating logos and corporate identities for companies. But the one real flavour of 2013 was again lettering . If 2012 kicked off this style for me, 2013 solidified it as a skill set that saw clients from all around the world desiring it. I have always tried to be very versatile in terms of styles, as it s the variety and diversity of every individual client requirement that dictates the style execution that s best suited for them (what a mouthful). In a nutshell; every client is unique, so therefor every client requires a different approach. This is why I love my job so much It s problem solving and it keeps things interesting.So here s to another year of designing. I hope you like my snap shot of 2013 in the form of logos.All the best and have a wonderful 2014.Matt View Project Close Element This is a logo and basic visual identity guide I recently created for an Accounting firm on the Gold Coast. There was a requirement to mix into the logomark the concept of the 4 elements: Fire, Water, Wind and Earth, whilst also including a special fifth element Space. It s written into their values but they didn t want it to be too forthcoming. Something a little conceptual and abstract. So I created the following. View Project Close Clean Clear and Correct New to beautiful Mossman in Sydney is Clean Clear Correct, a skin and teeth treatment clinic set in a luxurious setting. CC C is about delivering fast and effective teeth whitening and clean clear skin solutions with the latest state of the art laser light technology. When creating this logo and corporate identity, I wanted to design a very flexible system that incorporated multiple devices such as a custom design logotype, crest emblem and various icons and patterns that reflected the mood of a pleasant environment to visit. View Project Close Larry Langton Professional Filmmaking Larry Langton is an award winning Professional Filmmaker in the United States of America. He s a Cinematographer, Producer Director of broadcast films and commercials that has worked for some of the big wigs (NBC, CNN, FOX NEWS, CSPAN, Comcast, NIKE, MERCK, Johnson Johnson, Bank of America, The Philadelphia Zoo to name a few).For this corporate identity project I was commissioned to come up with a signature style logotype that covered a few different sectors that his brand would cover, giving a continuity that stretched from a single name logotype to a complete full name lock-up with complimenting mark. The mark is a conceptual representation of both shooting cutting film. Ie. Filming editing, hence the vintage gun and sword.I invite you take a closer look at the presentation. View Project Close Anchorage Restaurant Logo and Brand Identity by VERG (Matt Vergotis)The Anchorage Restaurant is an iconic waterside restaurant, an old historic boat shed jutting onto Port Philip Bay in Melbourne. With this rebrand I was aiming to design something contemporary and intimate whilst acknowledging their heritage past. This brand is backed up by creating extra visual elements further aid the corporate identity, like patterns, icons and a beautiful corporate colour palette. The pattern I created for this is my most favourite pattern I ve created to date (also the trickiest). View Project Close Britannica Britannica Family Office (Note: presentation incorrectly says home office ) is a boutique consultancy, specialising in British education and key aspects of family relocation to the UK.To help a child and parents build a strategy for life in terms of education and next steps. This long term view, together with ability to provide best contacts for any relevant need (real estate/tax advise etc) is my unique selling point.View the project to understand the logo mark and type rationale for this corporate identity project. View Project Close

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