The Behaviour Change Wheel Book - A Guide To Designing Interventions

Web Name: The Behaviour Change Wheel Book - A Guide To Designing Interventions

WebSite: http://www.behaviourchangewheel.com

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Change,Wheel,The,Behaviour,Book,Designing,Interventions,Guide,BehaviourChangeWhe

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keywords:Behaviour Change Wheel, Book, Paperback, Online, E-Book, Susan, Michie, Lou, Atkins, Robert, West
description:Behaviour Change Wheel Book - Buy the Paperback Book, E-Book or Online Book here. Design and evaluate behaviour change interventions and policies. The Behaviour Change Wheel, A Guide To Designing Interventions. Written by Susan Michie, Lou Atkins & Robert West
The Behaviour Change Wheel A Guide To Designing Interventions Written by Susan Michie, Lou Atkins Robert West Home Understanding the Wheel About the Authors About the Book

This is a practical guide to designing and evaluating behaviour change interventions and policies. It is based on the Behaviour Change Wheel, a synthesis of 19 behaviour change frameworks that draw on a wide range of disciplines and approaches. The guide is for policy makers, practitioners, intervention designers and researchers and introduces a systematic, theory-based method, key concepts and practical tasks.

Permission is granted for any of the graphics, figures and tables to be reproduced provided that the source is properly acknowledged. The citation is "Michie S, Atkins L, West R. (2014) The Behaviour Change Wheel: A Guide to Designing Interventions. London: Silverback Publishing. www.behaviourchangewheel.com."

Browse Book Paperback A physical paperback copy of the book. E-Book Download the book for your e-reader. Buy Online Now Also available on Amazon Waterstones Welcome to the Wheel
Hover over any segment to reveal their definition. Click on segments to reveal their links. To find out more, buy the book. Psychological Capability Definition

Knowledge or psychological skills, strength or stamina to engage in the necessary mental processes

Example

Understanding the impact of CO2 on the environment

Physical Capability Definition

Physical skill, strength or stamina

Example

Having the skill to take a blood sample

Social Opportunity Definition

Opportunity afforded by interpersonal influences, social cues and cultural norms that influence the way that we think about things, e.g. the words and concepts that make up our language

Example

Being able to smoke in the house of someone who smokes but not in the middle of a boardroom meeting

Physical Opportunity Definition

Opportunity afforded by the environment involving time, resources, locations, cues, physical 'affordance'

Example

Being able to go running because one owns appropriate shoes

Reflective Motivation Definition

Reflective processes involving plans (selfconscious intentions) and evaluations (beliefs about what is good and bad)

Example

Intending to stop smoking

Automatic Motivation Definition

Automatic processes involving emotional reactions, desires (wants and needs), impulses, inhibitions, drive states and reflex responses

Example

Feeling anticipated pleasure at the prospect of eating a piece of chocolate cake

Education Definition

Increasing knowledge or understanding.

Example

Providing information to promote healthy eating.

Persuasion Definition

Using communication to induce positive or negative feelings or stimulate action.

Example

Using imagery to motivate increases in physical activity.

Incentivisation Definition

Creating an expectation of reward.

Example

Using prize draws to induce attempts to stop smoking.

Coercion Definition

Creating an expectation of punishment or cost.

Example

Raising the financial cost to reduce excessive alcohol consumption.

Training Definition

Imparting skills.

Example

Advanced driver training to increase safe driving.

Enablement Definition

Increasing means/reducing barriers to increase capability (beyond education and training) or opportunity (beyond environmental restructuring).

Example

Behavioural support for smoking cessation, medication for cognitive deficits, surgery to reduce obesity, prostheses to promote physical activity.

Modelling Definition

Providing an example for people to aspire to or imitate.

Example

Using TV drama scenes involving safe-sex practices to increase condom use.

Environmental Restructuring Definition

Changing the physical or social context.

Example

Providing on-screen prompts for GPs to ask about smoking behaviour.

Restrictions Definition

Using rules to reduce the opportunity to engage in the target behaviour (or to increase the target behaviour by reducing the opportunity to engage in competing behaviours).

Example

Prohibiting sales of solvents to people under 18 to reduce use for intoxication.

Guidelines Definition

Creating documents that recommend or mandate practice. This includes all changes to service provision.

Example

Producing and disseminating treatment protocols.

Environmental / Social Planning Definition

Designing and/or controlling the physical or social environment.

Example

Using town planning.

Communication / Marketing Definition

Using print, electronic, telephonic or broadcast media.

Example

Conducting mass media campaigns.

Legislation Definition

Making or changing laws.

Example

Prohibiting sale or use.

Service Provision Definition

Delivering a service.

Example

Establishing support services in workplaces, communities etc.

Regulation Definition

Establishing rules or principles of behaviour or practice.

Example

Establishing voluntary agreements on advertising.

Fiscal Measures Definition

Using the tax system to reduce or increase the financial cost.

Example

Increasing duty or increasing anti-smuggling activities.

It is often said that behaviour change is easy. It isn’t. But help is at hand. This excellent book provides a step by step guide on how to do it. Professor Mike Kelly, Director of the Centre of Public Health, National Institute for Health and Care Excellence (NICE) By setting out a systematic method for understanding behaviour, and linking this understanding to techniques known to change behaviour in a clear and engaging format, this book gives practitioners and policy makers a scientific approach to designing interventions that are most likely to be effective. Professor Kevin Fenton, Director of Health and Wellbeing, Public Health England It is simply the best attempt I have seen to lay out a taxonomy of behaviour change, from characterising the behaviours to change, through the specific techniques to produce the change, to the contextualising factors. Professor Ron Borland, Nigel Gray Distinguished Fellow in Cancer Prevention at Cancer Council Victoria Michie, Atkins and West provide an excellent step-by-step guide based on their extensive experience and expertise, using their COM-B model. Marie Johnston, Emeritus Professor of Health Psychology, University of Aberdeen This book offers insightful, rigorous, and standardised ways to approach behaviour change intervention development, that once read, is astonishing in its clarity and usefulness. Karina Davidson, Professor of Behavioural Medicine in Medicine, Cardiology, and Psychiatry, Columbia University ABC of Behaviour
Change Theories
Behaviour Change Techniques
Taxonomy v1 Online Training
UCL Centre for
Behaviour Change
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Behaviour Change Wheel Book - Buy the Paperback Book, E-Book or Online Book here. Design and evaluate behaviour change interventions and policies. The Behaviour Change Wheel, A Guide To Designing Interventions. Written by Susan Michie, Lou Atkins & Robert West

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