The Latest from David Meerman Scott
Time 2022-09-10 01:42:45Web Name: The Latest from David Meerman Scott
WebSite: http://www.webinknow.com
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Marketing Speaker
The Latest from
David Meerman Scott
I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Best Practices | Public Speaking
Don’t Be Boring! Top 10 Ways to Effectively Moderate a Panel Discussion
on September 6th, 2022
At most conferences, the panel discussions are terribly boring. In fact, some panels are so dreadful that many attendees use the time to network in the hallways or check emails. But it doesn’t have to be that way!
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Best Practices | Case Studies | Fanocracy | Social Media | Viral Marketing
Baseball That Puts Fans First! Banana Ball from The Savannah Bananas
on August 31st, 2022
The Savannah Bananas baseball team absolutely puts fans first. So much so that my friend, the Banana’s owner Jesse Cole, just announced that his team will leave the Coastal Plain League to exclusively play its own version of baseball called “Banana Ball”.
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Best Practices | Buyer Persona | Marketing | New Rules of Marketing and PR
How to Implement Strategies for Reaching Buyers Directly
on August 24th, 2022
As I’ve connected with hundreds of people from around the world about transitioning to modern marketing, many tell me they struggle with getting started. I created a free (no registration required) Web Marketing Strategy Planning Template to serve as a guide for how to imple...
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Fanocracy | Marketing | Sales Strategies | Worst Practices
A Focus On Product Alone Results In A Race To The Bottom
on August 16th, 2022
When organizations set out to provide a product or service, they typically make the crucial mistake of believing that they are only there to provide that product or service—as if they’re merely there to fulfill a transaction.
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Case Studies | Fanocracy | Worst Practices
Branding Gone Amok™
on August 9th, 2022
This is the subject line of a recent email I received: Your CitiBusiness® / AAdvantage® Platinum Select® World Elite™ Mastercard® account has been credited. Yes, an 11-word subject line contained 5 trademark symbols.
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Best Practices | Books | Case Studies | Crowdsource | writing
Now Is the Best Time to Start
on August 2nd, 2022
Late last year, Seth Godin invited me to join him as part of the first wave of volunteers to work on what was then a dream: creating The Carbon Almanac. I was eager to help, but I was thinking how daunting the task of writing an important book would be.
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Case Studies | Fanocracy | Music | Newsjacking | Rock Band Web Sites | Worst Practices
Bruce Springsteen and Ticketmaster Anger Fans with AI Dynamic Pricing Fiasco
on July 25th, 2022
Last week, tickets for the first dates of Bruce Springsteen’s 2023 tour went on sale via Ticketmaster. Features built into the ticketing platform including “Verified Fan” and AI-powered dynamic algorithmic pricing of “Platinum Tickets” did what they are supposed to do, respo...
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Books | Case Studies | New Rules of Marketing and PR | Research and Analysis | Search Engine Marketing | Thought Leadership | ebooks | writing
Using the Amazon Search Engine as Marketing
on July 18th, 2022
Search Engine Optimization is a fundamental aspect of web marketing. As you think about ways of getting found in search engines, you should also keep in mind that there are many other search engines in English besides Google. The second most popular search engine is YouTube ...
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Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
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