For the past 12 months, P+PB's campaign has leaned into our industry's recycling and product innovation story, showing consumers the circular nature of what recycled products can become. Just this month, the campaign launched new communications championing our forest story and the link between forest wellness and consumer health to make the case for choosing paper. Click through our annual State of the Campaign “storybook” themed flipbook to the right OR download a printable PDF to see how our sustainability-focused campaign brings our story to life across all channels reaching consumers young and young at heart. 

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Newsletter: August 2022

In this Issue: Pack It! Forest Bathing Photo Wall 2022 State of the Campaign Download PDF View all Newsletters Sign Up for our Newsletter

What’s New

The Digital Series, Pack It! The Packaging Recycling Design Challenge Tasks Designers to Create Innovative and Sustainable Packages Using Paper Download PDF The Paper and Packaging Board Announces Dates for Its Annual State of the Campaign Report in July Download PDF View all News


Sales Channel Tools

Find the information you need to drive home the value of paper and packaging. Image Have access? Go to Sales Channel Toolkit Want access? Request a Login Today!

Together, we have the opportunity to give the fibers in our boxes up to 7 lives. Join the Box to Nature Program now! 

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Sustainability and Putting Our Best Foot Forward

Paper and paper-based packaging are truly the material of a sustainable world and future. The sky is the limit when it comes to our industry’s ability to reduce customers’ and consumers’ dependence on plastics, and we are helping to deliver that…

Recyclable Packaging Design Competition with Versatile Paper

Pack It! The Packaging Recycling Design Challenge is a two-episode series featuring four contestants tasked with designing…

Embracing Our Forest Success Story While Charting a Future Path

Because the Paper and Packaging Board is in the business of building preference for paper and paper-based packaging, we…

Paper’s Sustainable Track Record Shines at Bloomberg Green Summit

One of the highlights of Earth month this past April was the opportunity to meet and listen to some of the real movers and… Go to the Blog

Paper and Packaging Board’s How Life Unfolds® campaign

About the Campaign

At work or at home, when sustainability matters, we turn to paper and packaging. Our campaign brings this to life through robust content, social outreach, TV, print and digital advertising designed to reach the right audiences. Learn More Empty, Flatten and Recycle! Visit the Site Image

Latest Campaign Work

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More Paper, No Problem [30 sec]

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