The emergence of artificial intelligence (AI) technologies and systems in recent years has led to consideration of the role of the human in public relations....

There are some acronyms that we become so familiar with that we no longer know who originated them. Indeed, students arent even expected to credit...

Effectiveness in PR/communications practice usually involves thinking about evaluation and measurement metrics. But what about the human aspects of how we as individuals and collectively...

It is nearly fifty years since Broom and Smith first published their studies into professional role development in public relations. This established career ambitions of...

There is no shortage of opinion on the future of work. One thing that most people agree is that the way individuals look for work...

There probably couldnt be two more contrasting campaigns being talked about in one week than the 30th anniversary Nikes Dream Crazy commercial fronted by Colin...

This PR Conversations post looks at the challenges in attracting smart people to build sustainable careers in public relations, by sharing a conversation that I’ve had...

Over the past decade or so, public relations has been in a rollercoaster relationship with social media. Nervous initially to jump onboard, since then weve...

The PRoust Questionnaire provides a quick insight into a public relations practitioner’s interests and point of view, as well as her or his professional beliefs...

Is it time for public relations practice to abandon its managerial dreams? Prompted by the previous PR Conversations post (Professional PR Development. Why bother?), Dr Ana...